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Dakota Fanning’s “Sexually Provocative” Perfume Ad Banned in UK

Posted: November 9, 2011

dakota-fanning-marc-jacobs-oh-lola-perfume-adA risque perfume ad featuring teenage actress Dakota Fanning has been banned in the UK after it was deemed too “sexually provocative”.

Fanning, 17, posed for the Marc Jacobs ad wearing a thigh length dress and an oversized bottle of Oh Lola! Perfume resting between her legs.

Following the ad’s publishing in a pair of UK magazines, the Advertising Standards Authority (ASA) claimed they received four complaints that it was offensive and irresponsible because it portrayed the young model in a “sexualised manner.”

In a statement the ASA said:

“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative.”

They also added: “We understood the model was 17 years old but we considered she actually looked to be under the age of 16.”

Perfume maker Coty UK, which employed fashion designer Marc Jacobs for the shoot, have admitted that the ad was an “edgy” effort but denied that Dakota was styled to look underage or inappropriately sexualised.

Coty added that most readers of the two titles the ad was published in would be over 25 years of age – the target age for the perfume – and the type of picture was “similar to many other edgy images in those magazines”.

Check out Dakota Fanning’s Oh, Lola! ad for yourself below, and tell us what you think. Is it too racy?
dakota-fanning-marc-jacobs-perfume-ad

Images: Daily Mail & Cullen’s News

Comments


72 Archived Responses to “ Dakota Fanning’s “Sexually Provocative” Perfume Ad Banned in UK ”

  1. wow, ban an ad because it received 4 complaints? in the UK? And I thought the US was bad….

  2. I think sometimes people way over react I do not see anything provocative about the ad.

  3. Mary Watts
    Nov 9, 2011

    I honestly don't see anything wrong with it. she just looks like she is holding a bottle, with a flower I might add, on her lap. too sexually explicit? oh please!

  4. That is a decent perfume ad. I have seen much worse.

  5. She has the bottle propped on her thighs…..I see nothing offensive about this ad.

  6. I see nothing wrong with Dakota Fanning's perfume ad..shes gorgeous.

  7. Tana Danielle Diaz
    Nov 9, 2011

    I think it's perfectly fine, look as the Hanna Montana things, she has gone too far.

  8. Daniela Rossi
    Nov 9, 2011

    really? this is ridiculous! she's fully covered in a dress that isn't too sexy…big deal where the bottle is 'resting'. I'd love to know who these 4 people are who complained! I have seen much much worse than this!

  9. Mary Ann Saturday Taylor
    Nov 9, 2011

    The only way this is "suggestive'' is if you let the thoughts of the ASA rule your thinking. Had they not 'suggested' it was " suggestive" that thought would not enter anyones mind.

  10. Auggie Dawgie
    Nov 9, 2011

    Good on ya UK. Yes it's too sexually explicit and totally offensive to anyone with an ounce of class.

  11. too many people keep their mind in the gutter.

  12. I've seen WAY more explicit than this……….GEEZZZZ!

  13. Her face is innocent enough; however, the implication truly is there so yeah shame on the photographer. :(

  14. Yea, it gets crowded down here…..

  15. I had my 16 and 15 year old grandson's look at this and thought it was nasty holding the bottle there, did we lose something as adults?

  16. The ad is really pretty, just move the bottle out of her crotch. That's what all the fuss is about.

  17. I think children, especially young teenaged girls, are being exploited in ads. And there is a symbolism in this picture that was not accidental or innoscent. But there are a lot of things which are "acceptable" that really are not acceptable under any circumstance.

  18. nahhhh.. NOT a thing wrong with this in my eyes.. I have a 14 yr old daughter (who looks just like her )and I thought OMG when I saw the headline, but when I looked at it, NO nothing wrong at all.. get out of the gutter, she is resting it on her hip people…OMG..

  19. and I might add, its not up her crotch, her legs are together and her dress is pulled down….WHAT IS WRONG WITH PEOPLE!

  20. There is nothing provocative about the ad~! We are so quick to judge~! Put your mind in the sewer, and you pick up rats~! Good for you, Dakota~! Beautifully done~! Sell an abundant amount of perfume~! <3

  21. Elsa Figueroa App
    Nov 9, 2011

    Ridiculous! Europeans banning anything is so hypocritical. She looks fine. Denying the fact that teens are sexual beings is so trite. I see a beautiful bottle. What do they see?

  22. I see girls at my daughter's high school on a daily basis who are dressed much more provocative!

  23. yep no kidding

  24. I think what? What's the problem? I don't get it! I see nothing wrong with this…. When their playing songs on the radio that talk about bitches… This doent even compare…

  25. Actually, I think it's quite lovely.

  26. The bottle is NOT on her thigh, it is between her legs, is in the shape of a few dildos I've seen, and, those teen boys mentioned, they are now having thoughts about where that bottle is pointing… and the name? Oh, LOLA! or was that Lolita… keep kids young!

  27. can't you dumbass's find something better to complain about?

  28. Karnina Baylis
    Nov 9, 2011

    I don't think its provocative.

  29. No, nothing wrong with it.

  30. its a little sexual but shes seventeen! what's the problem! Its not like shes four and holding a dildo in her hands!

  31. YEA THAT JUST PROVES WHATS ON THERE MINDS WHEN THEY LOOK AT THAT PIC!!!

  32. Can anyone see? The perfume bottle is a definite phallic symbol. Sex sells. Come on people open your eyes. And you wonder why pedophiles get away with it for years. People are blind to what is right in front of them.

  33. Claus Heaney
    Nov 9, 2011

    Glad to see the Brits are as screwed up as the US……If that's to sexy, we're all in trouble!

  34. Come on nothing wrong with this maybe they are envious?

  35. Why could't they have just set the bottle on the floor in front of her? she could 've been lying on her side. The problem is that things have gotten soooooo provacative in recent years, that something like this doesn't phase many people. So shame on the advertisers for not having the decorum to know better.

  36. I agree!

  37. Honestly of all the crazy perfume commercials and pictures with women stripping, being intimate or being half dressed dakota fanning puts them all to shame! She looks beautiful and is in a adorable little dress holding her perfume bottle that looks like a flower seriously not way over the top too sexual people grow up she looks lovely your just jealous :3.

  38. Mary Ann Saturday Taylor
    Nov 9, 2011

    Oh please! If this were a child holding a doll on her lap, would that be 'suggestive' also? Get your minds out of the gutter!

  39. Emily Anne Brinjak
    Nov 9, 2011

    It's absolutely sexual and she is absolutely made to look like a little kid and it's absolutely on purpose. Do they really think we're that stupid?

  40. The sent of a woman is the perfume of her flower. Except that this is an advertisement it is a beautiful impression. I love it and I love her!

  41. Mary Ann Saturday Taylor I believe it's the whole FLOWER conotation. If they were just to reposition the bottle it would be ok.

  42. my goodness..i guess it depends on where your mind is..i am a 70yr old woman and I don't see this to be sexully provocative..i sure have seen much worse..i also like Dakota..

  43. I've seen worse. Hsve you seen Jlos ads with her face in them. Now that is bad. There is nothing wrong with this ad. If you try to read sopmething into it maybe you should help.

  44. If this is provactative then I must be the Queen of England shes toally covered and holding a bottle on her thigh um yea there is worse than this out there…..

  45. I'm not diggin' the shadow. Bothers me . . . I want a back-light d@mmnit! :-) Still surprised that the UK banned this. They show penises on regular television . . . So I heard . . .

  46. Mary Ann Saturday Taylor
    Nov 10, 2011

    Cheryl Coles …Well, that thought did not even occur to me until you mentioned it, and I'm not young & naive, at 51 years of age I can admit I know a thing or two. See what the power of suggestion can do? Turn something sweet & innocent into something vulgar.

  47. Mary Ann Saturday Taylor
    Nov 10, 2011

    ….which is what the ASA is doing, not necessarily the ad itself. So, let me rephrase my initial question, 'what if it were a child holding a flower on her lap (which I have seen many times in photos) are we to view all such photos as "suggestive"?' My God, what has happened to our world & it's thought process??!!

  48. She degrading herself. She looked awful geeky on TV without makeup and with her glasses on. I guess some.
    people can't stand to get out of the spotlight. She was a good child actress. Guess she grew up too fast.

  49. I saw worse when I lived over there.

  50. Mary Ann Saturday Taylor
    Nov 10, 2011

    Does anyone remember the Calvin Klein ad with Brooke Shields in the 80's? "Nothing comes between me & my Calvin's". She was only 15 at the time….to me that was a whole lot more 'suggestive' than this and it stayed in the ad field for quite some time.

  51. Here is what is really sad…..the picture without the perfume is lovely, the perfume bottle is lovely, the sad thing about the ad is that the "Photographer" purposely wanted viewers of the add to think of it as sexy and provocative to appeal to the "sexy" women out that who would be looking for that kind of perfume…. It is all about the money…..and they used Dakota…….letting people judge as they saw fit. Sadly….I would have preferred that they found someone else to pose that way……Of course it was intentional.

  52. Dina Fajardo
    Nov 10, 2011

    Oh wow! People have absolutely nothing better to do than see something wrong with everything… That's because they are the dirty minded ones. Annoying!

  53. Get um homie lol

  54. Wow If only they did this years ago maybe the offensive adds wouldn't be the way they are today! This is one of the more decent adds around these days..

  55. I don't see anything wrong it either! its all in how people interpet's things.

  56. I can see how this is provocative, but we all need to look at all the provocative things that are in the movies , which are more acceptable than these photos apparently. So really, are these photos more provocative than what's shown in most movies? Plus, at least she still has her clothes on and is more covered up than almost all of the models in many magazines.

  57. nope, not explicit to me. Like, hey..if she had that same bottle in the same position like : eyes closed, head up like in a rapture and holding the bottle like its the most heavenly thing she had ever had? I wouldve said yes, it is kinda explicit.

  58. Lets be serious, for the most part, it is adults who tie a "flower" conotation to this photo. Should we 'adults' have an issue with this, it is because we are older than the target group or live in a bubble. And to asking children to judge this photo, simply exhibits that fact that there is something is questionable. How often do we ask our youngsters to chime in on things that are not of questionable integrity. Geeze people, get a grip on reality, if you have a problem with the ad, why expose kids to it? Shame on you. Its an ad. If you count on ads and media to parent and educate your kids as you throw up your hands and point fingers….. shame, shame, shame.

  59. THATS WHAT i'M SAYING! LOL

  60. See this is when we know some people just have nothing better to do than start up the ole BS bus she's beautiful look at some of the other ad's they have come up with for other star's.I mean WTF.

  61. lmbo! rotflmbo! Men are soooo hilarious! It's a rose bud! lol ooooooooo they suck so hard for this one…I put Marc Jacobs second to the man that invented the high heel shoe lol!

  62. Sam Hunter
    Nov 10, 2011

    I'm tired of people thinking art is automatically child porn because the person in it is under 18. There is absolutely nothing wrong with this photo. I've seen worse on the nickelodian channel. Geez.

  63. Have you ever heard of neoteny? It is a biological fact that humans tend to be attracted to people who look as though they will have a long and productive sexually productive life. Perhaps some growing up and reading science would not be amiss?

  64. Cheryl Coles Huh? I don't get it…in my day "flower" was coupled with "power" and there was nothing "vulgar" about it. I feel as if I'm arguing with my "grandmother" for God's sake!

  65. Roseann Austin
    Nov 11, 2011

    I feel that the add is fine. However moving the bottle down and inch or two probably wouldn't hurt anything.

  66. Susan Durham I am a 60 year old, ordained Elder with a Doctorate Degree. Believe me young lady I have no need to either grow up or read science. My moral and ethical opinion stands as written. You are one of those people who try to make the unacceptable "acceptable". Perhaps you should read the biographies of young women thus exploited. Few of them are at all happy.

  67. I don't see anything wrong with the picture , I think she looks very beautiful, let people think whatever they want, they have such a duty mind.

  68. Well this ad did exactly as it was suppose to. Cause a stur, an awareness, notice a product…. that is just the way it is no matter how it offends or suggests something underlying. All the hub bub just adds to free puplicity. we have seen that in the Calvin Klein commercials etc…