Tips on handling FriendFeed
Tech : Duncan Riley
Posted: July 6, 2008

As FriendFeed continues to grow in popularity, the noise on the service grows. Even in the space of a few weeks, the ability to easily filter information has become more difficult. As of the moment I write this post, I’m following 1090 people, and just over 1000 people are following me. Some argue that following more than a couple of hundred people is impossible, but I’ve found that with some discipline it can be well managed. Here’s some tips I use to handle the volume that can be applied when you first sign up to FriendFeed, or even for long term users. Also included is some general advice for getting the most out of FriendFeed.

Unsubscribe without a return follow

When I first signed up to FriendFeed, I initially followed several hundred people. Tools like Gmail contact import and Twitter2FriendFeed makes this easy. There were naturally people I wanted to follow (particularly among my Twitter contacts) but as time passed I asked myself whether following a celebrity blogger or startup owner was really worthwhile when they weren’t interested in following me in return. I now generally unsubscribe from people who don’t follow me after some time. This isn’t immediately and you have to give people some time (I usually update my follows 2-3 times a week, so I might not reciprocate for 3-4 days) but FriendFeed is ultimately a place for “Friends.” People aren’t your friends if they are not interested in following you. Of course, I still add interesting people who pop up from time to time, but after a couple of weeks if I notice they’re not interested in me, I unsubscribe again.

Remember also, that if it’s interesting enough, it will hit your stream anyway through friends liking it. I’ve found with following 1000 people that ultimately I don’t miss out on the important stuff.

This might be strange, but if someone has taken the time to subscribe to me and follow what I have to say, I feel that it is only fair and equitable that I at least make some effort to listen to what they are saying in return.

Learn to love the hide feature

Because you follow everyone in return doesn’t mean you have to necessarily always read everything they have to say. There is nothing more annoying on FriendFeed then following someone using Ping.fm or a similar service that duplicates the same content over multiple streams.

I have Twitter off on FriendFeed unless the tweet is liked or commented on by someone else. According to FF, Twitter makes up only 25% of what I read now on FriendFeed. But it’s not only Twitter, if I regularly see content I’m not interested in from the one person, I’ll hide that stream with the same criteria. This way I don’t miss out if it is interesting, but likewise my stream isn’t full of rubbish ( it’s usually microblogging streams that get this treatment). I don’t find myself blocking blog posts that often. I don’t have thousands of filters in place, but I do regularly add hide filters. Each person will have different likes/ interests, so you can pick and choose as well. The only time I’ve completely hidden content so far under any circumstances is when it hasn’t been in English.

Do unto others

As mentioned above, services such as Ping.fm have made posting content to multiple platforms easy, but when you’re importing all that content into FriendFeed, it turns people off. I’ve started unsubscribing services from my stream to avoid duplication or where I believe that the content added to FriendFeed adds little value. A little common sense and leading by example will help the overall FriendFeed experience for everyone.

Get Greasemonkey scripts

Only for Firefox or Flock users, FriendFeed Greasemonkey scripts add to your experience. There’s a ton on userscripts here, including a range of content tabs I’ve written as well. The one I’m finding very handy is the show 100 script, that delivers 100 entries on a page. It means I can scroll down and read a lot more with less duplication in my stream (with 1000 ppl entering info, paging in FriendFeed is nearly an exercise in futility).

Get participating

FriendFeed is only as good as the amount you use it. Without participation (commenting and likes) it’s nothing more than a static life stream. Jump in, comment, but one warning: be nice about it. Unlike Twitter and some other platforms, FriendFeed has a low tolerance for trolling, and many people will block you if you troll, including being nasty or offensive. This is a space for constructive, interesting conversations, and I know personally I’ve got a lot out of it.

Take FriendFeed seriously

After I was persuaded by Louis Gray to give FriendFeed another shot, I wasn’t sure what to expect. My earlier concern about the service was that it was more noise at a time I needed less noise, but I approached it the wrong way. FriendFeed is a discovery tool with communication that can easily be justified as a serious part of your online mix, presuming you’re involved in online communication in some way, be that as a part or full time blogger, in PR, social media in another form, or even involved in a startup. I didn’t start using FriendFeed with this in mind, but today FriendFeed is regularly a top five referral site for The Inquisitr. Not the biggest source, but if you’re a blogger, all sources of traffic are usually good ones. I also find as a blogger I regularly source news and/ or story ideas from FriendFeed. Better still, with a WP plugin, the conversations on FriendFeed also add to the mix on this site as well. FriendFeed is fun, but don’t make the mistake of thinking it is just a lark when it can be an important tool in your working mix.

On that note (and tied back into participation), I shake my head when I read some users have 15,000 followers yet have only contributed single figures in likes and commenting. It would be nice, wouldn’t it…but the rest of us don’t get that privilege. Participation means more people will follow you (of course, don’t forget to follow back), and the more people who follow you, the better FriendFeed is as a presence platform. That might mean traffic back to your site, or simply to be known as someone with something interesting to say. I know that I keep adding new blogs to Google Reader based on people I’ve discovered on FriendFeed, and that I’m richer personally for having found many of them. Sure, there is still a bias in FriendFeed towards the elite, but it’s a much better leveler than any other service I’ve used, and that includes Twitter. FriendFeed can be your chance to shine and be discovered; participate, contribute, follow and be followed.

If you’d like to follow me on FriendFeed, click here and hit follow. I’ll return the follow within a couple of days max.

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  • July 6, 2008 at 8:02 pm Aaron B. Hockley
    Great article. The key to the noise issue is liberal use of the hiding features.
  • July 6, 2008 at 8:12 pm mike "glemak" dunn
    agreed, nice primer - i tend not to use hide that much i just move on by since ff flows pretty quickly - i do tend to block more often lately though, mainly for those w/ high irritation tendencies
  • July 6, 2008 at 8:29 pm Duncan Riley
    Thx Aaron. Particularly with microblogging platforms, definitely, but as I noted, I don't do it for blog posts (well foreign language sutff aside) because the good stuff is usually in something someone had taken effort in writing, as opposed to say a Pownce/ Jaiku/ Twitter update
  • July 6, 2008 at 8:40 pm J. Phil
    Great stuff! I do take a different opinion about duplication in syndicated streams, but otherwise very solid tips! Thanks!
  • July 6, 2008 at 8:46 pm Duncan Riley
    J. Phil, one thing to keep in mind, if you start duplicating too much, people start hiding you. It's why I pulled things like Plurk out of my blog feed, and didn't add Identi.ca. The irony of course is that this is suppose to be a lifestreaming service, but I think we're starting to move past that very basic premise.
  • July 6, 2008 at 8:51 pm J. Phil
    Duncan - I will agree, people start hiding some of the duplicate content. Hopefully just enough so that they are no longer seeing the duplication, and they have chosen the services they prefer (like diigo over del.icio.us in my case, or mixx over digg). And if a conversation springs up, if they did the hide right, they will still see it.
  • July 6, 2008 at 8:58 pm Ben Parr
    I need to start hiding things more. Also, when did you start integrating TradeVibes into posts?
  • July 6, 2008 at 9:09 pm J. Phil
    Here is my argument FOR duplication when necessary, and I guess I could make this into a blog post: I like an article, so I bookmark it and digg it. In theory, this generates FOUR entries in friendfeed: Diigo and del.icio.us, Digg and Tumblr. Looks like spam if you aren't filtering it, but some people will want to find me on digg, and others will want to see my tumblr. Why should I deny them?
  • July 6, 2008 at 9:16 pm Chris Baskind
    My "like" here actually means I liked this. The one that really rang true with me is reciprocal follows. If you don't follow me, that's cool. But it's not likely I'll follow you long. FF really is a sharing kinda thing. If I wanted broadcast, I'd still be on Twitter.
  • July 6, 2008 at 9:16 pm Ken Sheppardson
    I hide everything I've read. In fact, at one point I was hitting the daily limit on hides and when I'd hit the link the little loading icon would sit there and spin.
  • July 6, 2008 at 9:18 pm Hutch Carpenter
    Ken - that's one of the more extreme uses of Hide I've heard. But then, I guess you won't see this comment...
  • July 6, 2008 at 9:18 pm Ken Sheppardson
    I REALLY want to see the URL treated as the top level object. Six people each bookmarking and sharing and twittering a link shouldn't result in 18 new items in my feed...at least not by default. By default I'd like to see each of those actions appear as a "comment", and pop the item onto my list the same way a comment/like would. Here's my UI mockup :-) http://www.flickr.com/photos/kshep/2617669704/
  • July 6, 2008 at 9:20 pm Mel.Buckpitt
    Agreed a great article!! I am new here and need all the help I can get.
  • July 6, 2008 at 9:20 pm Ken Sheppardson
    No, saw your comment, Hutch. Because I regularly go back and look at the items I've commented on or have hidden. I switch back and forth from "discovery" mode where I'm hiding stuff that's in my "inbox" to "converation" mode where I go back and follow-up on stuff I've seen/liked/commented on.
  • July 6, 2008 at 9:22 pm Mark Trapp
    Ken, but then who owns the thread? Right now, the moderator of a thread (and owner) is the person who published the item on which the discussion resides. But if there are multiple people publishing the same story, and they're all now part of one single feed, who gets top billing? And how would you handle reshares, or bookmarklet shares?
  • July 6, 2008 at 9:26 pm Charlie Anzman
    If we take the time to 'clean up our own' stuff occasionally and throw a pointer to the primary thread (like this one already has) it will help for now. i have a lot of faith in the FF gang but right now, it's all in how you use it. First timers need to learn BEFORE they drop out.
  • July 6, 2008 at 9:29 pm Ken Sheppardson
    As a strawman I'd say the first person to post the URL "owns" it (does posting an item really give you any form of "moderation" functionality??) Any subsequent twits, shares, likes, comments... whatever... show up attached to the original post. There's be no point to "reshares". Commenting or liking an item would serve the same purpose. A bookmarklet share would appear the same way (as shown in my mockup)
  • July 6, 2008 at 9:33 pm J. Phil
    Ken - I can see link aggregation for a particular user's stuff, but link aggregation between users would cause a lot of confusion.
  • July 6, 2008 at 9:33 pm Mark Trapp
    Ken, the other thing with consolidation is a lot of times, merging conversations wouldn't be interesting to people. One group of people might have an entirely different discussion about the content that a different group of people may have. Merge all the items together, we all have to have the same conversation. It's been brought up a few times tonight, but every time Friendfeed takes away the control from the individual experience, you run into problems. It's what makes Friendfeed Friendfeed.
  • July 6, 2008 at 9:33 pm Mark Trapp
    The forced merge of conversation doesn't seem to be the answer.
  • July 6, 2008 at 9:39 pm Ken Sheppardson
    Perhaps there's some compromise where FF could add a drop down list of all the conversations associated with a particular URL, next to the "More" link, for example. Could list the action, number of comments, and number of likes. Or somebody could just come along and write a full blown desktop client that would let us slice/dice the feed the way we want to see it (ala email)
  • July 6, 2008 at 9:41 pm Duncan Riley
    Ken, re the overall duplication: absolutely yes. I'd love nothing more than for FF to say list the primary link, the offer a supplemental list underneath of people who have Dugg, bookmarked, whatever under that. J.Phil, that goes to your point as well, although what I'd say is that although you can't avoid some duplication, but that doesn't mean you cant reduce it. If you're ping.fming Pownce, Twitter, Jaiku etc with the same message, do you need all three or more feeding into FF?
  • July 6, 2008 at 9:43 pm Charlie Anzman
    Ken - There is a point to re-shares. If we start re-sharing to FF rooms, that concept will gain more wide-spread acceptance, and possible help all of this.
  • July 6, 2008 at 9:44 pm Michael C. Harris
    Duncan, I especially appreciated the unsubscribe without return follow tip.
  • July 6, 2008 at 9:51 pm Ken Sheppardson
    Duncan, I think the user bears a HUGE responsibility not to pollute the stream by feeding three or four copies of everything into their account (e.g. blog RSS, tweet of their post URL, FF note of their post URL, etc) and to just perhaps designate one bookmark services as feeding FF (I don't need to know somebody bookmarked AND greader shared AND dug etc an article)
  • July 6, 2008 at 9:52 pm Ken Sheppardson
    Charlie, Good point RE rooms. Seems like it might be nice to just be able to tag an item and have it appear in the room as-is, with comment stream intact.
  • July 6, 2008 at 9:53 pm Mark Trapp
    What about merging feeds just on a user's account? It wouldn't do anything for multiple people sharing the same stories, but it'd mitigate the problem of people sharing their stories to multiple services on their feed. It would still allow for water-cooler fragmented conversation, as well.
  • July 6, 2008 at 9:57 pm Cyndy
    +1 Ken
  • July 6, 2008 at 10:12 pm Ross Maguire
    I have to agree with a lot of what you said here, especially the bit about unfollowing people. I cleaned out a lot recently for the very same reason.
  • July 7, 2008 at 12:52 am Franklin Naval
    This just happened to me. There was a post with a tinyurl redirect. When tinyurl goes down, then link gets lost. Thus, duplication of the article occurs or the link gets reposted somewhere in the comments. I see this often on Slashdot when servers get slashdotted.
  • July 7, 2008 at 8:13 am Sasha Kovaliov
    Great article! Agree on the duplication of content. Sometimes it's just damn hard to think of all the possible ways, that the services will interact with each other. Will do it later on this week.
  • July 7, 2008 at 3:29 pm Sonciary Honnoll
    The "Do unto others" rule is why I remove Seesmic from my services. When I get on Seesmic - I chat for hours. No one needs to be subjected to all that.
  • July 7, 2008 at 3:29 pm Sonciary Honnoll
    PS: Love this FF comment form on your site.
  • July 8, 2008 at 10:08 am Andrea Sturm
    Very good points, especially about the duplicates - there's nothing more annoying than to see the same links from the same person repeated 5 times from different services. The one point I don't get is the reciprocal following - I do have some "friendship" subscriptions & subscribers, but when I subscribe to someone who shares good links on a subject I'm interested in, I don't expect them to follow me in return. And when someone subscribes to me, I look at their content before deciding if I return-subscribe.
  • July 8, 2008 at 11:39 am James Hull
    Thanks for the tips. Don't know if I could unsubscribe from those that don't follow me. I've only got 8 now and I want to keep each and everyone! That being said, thanks for the encouraging words towards the "hide" feature. I'm just figuring out the benefits of that.
  • July 12, 2008 at 2:48 am Mrinal Desai
    I like this ... do you think "participation" sometimes though is 'you scratch my back and I will scratch yours'?

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