eBay Launches Virtual Outlet Mall So That You Don’t Have to Go to the Outlet Mall
If you love going to outlet stores in the US, this latest offering from eBay is for you. The online auction site has launched Fashion Outlet, a virtual outlet mall in the US, allowing shoppers anytime to access discounted designer fashion.
The new site extends eBay’s selection of clothing, shoes and accessories with deals on merchandise direct from a collection of brands and top retailers, including Neiman Marcus Last Call, BCBG, Spanx, Brooks Brothers, Reeds Jewelers, Jockey, William Rast, Fila, Timberland, Custo Barcelona, Hanes, among others.
Miriam Lahage, eBay Head of Global Fashion Brand, has this to say about the new site:
“Outlets are the fastest-growing retail channel, and we’re excited to bring that shopping experience and value to our shoppers – anywhere, anytime, anyhow. The Fashion Outlet on eBay represents a new, innovative off-price sales channel for brands, retailers and designers to drive multi-channel distribution and incremental sales and engage a new audience by tapping into our community of dedicated shopping enthusiasts.”
The Fashion Outlet features a selection of women’s and men’s apparel, denim, shoes and handbags at “Buy It Now” prices comparable to brick and mortar outlets or 20 to 65 percent off the manufacturer’s suggested retail price. Within the Fashion Outlet, shoppers can browse by store, by brand, or by category from a growing roster of dedicated virtual storefronts, offering more than 200 favorite brands and designers.
We know this kind of offering from eBay is part of adding more business and value to the company, but we have to admit that we do miss the old eBay, the auction site.