In the dog eat dog world that is big business, Taco Bell not only leaps into a new breakfast menu, it also takes the competition down a few notches. The Bell’s new video features the lives of real men that hold the esteemed name of the king of burgers, Ronald McDonald, aiming to debase their opposition while showing the world that even Ronald himself is in love with their morning meal options.
In what is toted as a unique and humorous new tactic, Taco Bell scoured the country looking for people who share the easily recognizable moniker, rather than playing fakery by hiring actors, going through over 400 applicants before choosing the ones they thought would get the message out clearly. The appearance of undertaker McDonald in the commercial cements that message, which can easily be seen as “our new menu is going to bury you.”
Still, the Taco Bell commercial is done in a tasteful, light-hearted manner, focusing on just how much the various McDonald’s seem to enjoy the breakfast treats, rather than attempting to attack the McDonald’s breakfast menu directly.
“I love the new A.M. Crunchwrap.” one of the more distinguished looking Ronald’s replied with a carefree grin plastered across his face.
“I’m Ronald McDonald and I love Taco Bell’s new breakfast!” is how the commercial ends, spoken by nearly two dozen men who share the corporate clown’s nom de plume, though the text written at the foot of the video is what really hammers the comedy into the bit.
“These Ronald McDonalds are not affiliated with McDonald’s Corporation and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it.”
In response to the hilariously debasing ad, the marketing team behind the crimson-haired clown declared war, blasting the ad by offering free coffee until April 13th. But will a free cup of Joe really draw people closer to McDonald’s, who have been the centerpiece of unhealthy eating? They sure seem to think so.
“We’ve consulted with Mayor McCheese and he has confirmed that Ronald McDonald, in fact, still only chooses McDonald’s,” the hamburger chain’s top brass announced.
Taco Bell management seemed amused by the reply, but showed it was nothing more than what they were already expecting, making the notice of the Bell ad a sign of fear and weakness on the burger boss and their previous domination of the morning breakfast rush.
“We just launched the next generation of breakfast – it’s not a two-week promotion. Clearly, our competition is taking notice and reacting,”
And it seems Taco Bell knows what they are talking about. While McDonald’s has tried various attempts to break into the Mexican food market with only scant success, the same cannot be said about Taco Bell. With odd items such at the “Waffle Taco” and the “A.M. Crunchwrap” finding great consumer approval, Taco Bell’s president Brian Niccol pulled off the gloves to show not only the McDonald’s, but the rest of the country that they are in it for the long haul.
“Our mindset is: We’re not just getting into breakfast; we want to win at breakfast.”
Still, the new breakfast menu is just one step in a series of overhauls the company is using to expand its food items into the new century by tackling people’s concept of what a burrito is with the soon to be released debut of the “Quesarito,” which lovingly stuffs your favorite Taco Bell burrito inside the warm deliciousness of a quesadilla to mouth-watering effect.
“It’s a killer product,” said Niccol about the upcoming item. “It’s lighting it up.”
Take a look at the chuckle-grasping Taco Bell video below to see what the many Ronald’s think about the food.
See how people are reacting to the Taco Bell breakfast items on Twitter:
— Jordan King (@ThisJordanKing) April 2, 2014
See what McDonald’s is trying to do to hold back a wave of fleeing customers as well:
— McDonald’s (@McDonalds) April 2, 2014
Join Inquisitr’s Jan Omega for an in-depth review of the fast food war here:http://www.inquisitr.com/1192011/mcdonalds-fights-taco-bells-breakfast-menu-with-free-coffee/
And if you are still…hungry…for more, here’s a review of the new A.M. Crunchwrap from GrubGrade: http://www.grubgrade.com/reviews/review-a-m-crunchwrap-from-taco-bell/