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Category: Media Industry, Technology Author : Duncan Riley Posted: December 4, 2008
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It’s The Link Economy Stupid


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The New York Times has rolled out a new feature that sees it linking out on its front page.

Times Extra adds related links from across the web using BlogRunner, the blog meme tracking service the Times acquired last year. As much as any one would appreciate a link on the front page of NYTimes.com, the links are displayed using a js embed, so unfortunately would appear to be blind to search engines.

Although linking out won’t fix the financial mess at the NY Times, it’s good to see them leading the way in linking out to other content, including news from their competitors, and may encourage other newspapers to do so as well. Good news for bloggers and new media companies, and only garden gnomes could think this is a bad thing. Now if only they’d drop registration to read….


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  • Am I blind or have they taken it out already? I looked around on their site for a little bit, and as usual they've got about 100 internal links per page and just one or two external links which just go out to their employment site (as if they were hiring, hah!)

    Anyway, it doesn't seem to help them very much. I ran a few search phrases of common news-related keywords and they're constantly behind other PR9 news sites that have more external links (of course, twice as many still only means two or four per page)

    I dunno, they can do whatever they like with regards to the links on their own website. I'll just make sure that I'm not linking to them on my social profiles, blogs, etc... They don't want to participate in the link economy so they won't get any benefits of that from me. Its not really REALLY shady until they start taking samples of other peoples' content without proper attribution.
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