Pharrell Williams recently dropped a new music video on the masses. Unlike most promotional clips on the planet, this one clocks in at a whopping 24 hours.
That’s right — the rapper’s latest contribution to the world of music is one day in length. The video, which is currently streaming on 24 Hours of Happy, features a plethora of dancers lip-synching to the song over the course of a single day in Los Angeles.
Since it’s doubtful anyone can sit in one spot and watch the entire video in a single viewing, Pharrell Williams and company have given viewers some control over the clip. Since the song plays on a loop, fans can jump to a different cycle using an clock-based interface. Tired of one group of performers? Just jump to a different hour of the day.
The people sprinkled throughout the 24-hour music video for “Happy” include a host of unknowns as well as a few celebrity cameos. Magic Johnson makes a brief appearance at one point during the clip, as does former Office star Steve Carell.
If you’re just in it for Pharrell Williams, the interface includes the ability to jump to the rapper’s appearances in the video. The artist put the clip together with a little help from We Are From LA and Iconoclast. If you don’t feel like visiting the video’s official website, you can watch clips from “Happy” over at YouTube.
According to Mashable, fans of Williams’ lengthy music video can share a specific moment from the tune on Twitter and Facebook with the push of a button. This makes it a little easier to find the more amusing and entertaining elements tucked inside the hours of footage.
Over 1.6 million people have viewed the clip since it arrived on the internet. However, it’s unclear how many folks have made it through the whole thing. It’s also unknown how many hours each viewer put into observing all of the antics contained in the “Happy” clip.
The tune “Happy” was originally penned for this summer’s box office hit Despicable Me 2, which explains why Steve Carell decided to show up in the length video. During a press release earlier this year, Williams discussed how the new songs came about.
“There’s a lot of action and there’s a lot of ups and downs but overall it was a more happier place. And that’s where the song ‘Happy’ comes from,” he explained.
Do you think anyone can watch Pharrell Williams’ 24-hour music video in its entirety?