Burger King will debut a new “documentary” later this week called Whopper Virgins, where a documentary crew takes Whopper Hamburgers to obscure locations for a taste test.
The “documentary” is being filmed by the now officially the mother of all sellouts “award winning director” Stacy Peralta and includes the use of “13 planes, 2 dog sleds and 1 helicopter.”
If visiting poor people in remote locations, some who would be at best surviving on below poverty levels and throwing a burger in their faces isn’t bad enough, it gets better, because they also ask the Whopper Virgins to compare the taste of the Whopper to a McDonalds Big Mac as well.
It’s hard to place exactly where this begins on the level of wrongness. The pipe flute South American music on the website, the pictures of people with horse and carts on one side, and on the other someone eating a Whopper. Hey, but that’s ok, because the testing was “done by independent 3rd party testers.” I think I’m going to throw up now.
If you can’t handle the pain of viewing the website, here’s some promotional images for the “documentary.”
Update: we now have confirmation that the “documentary” is being promoted through a TV ad campaign. We’re trying to track down who is hosting the site, but what we can work out is that it’s hosted on a PR company server, and the site shares hosting with Bayer and Florida Area Audi dealers.