The WWE is at a fragile point right now. Their ratings are dropping and the reason isn’t in front of the faces of WWE officials. If somebody in the company did something so heinous that everybody sold their stock, then the ratings drop would then be explained. However, that hasn’t happened and their PR couldn’t be higher.
An answer can be found in the booking of the shows. Every opinion will differ from that of any WWE fan. Some want a brand split, but others think WWE Raw is just fine the way it is. Some WWE fans believe that the even-steven booking that’s occurring isn’t cutting it anymore. A popular opinion rests in the lack of top-WWE stars.
Whatever the case may be, the ratings need to improve. Vince McMahon is well-aware of this fact and that’s why necessary changes are continuing to be made. According to Cageside Seats and Wrestling Observer Newsletter , there’s a big reason as to why Undertaker and Brock Lesnar are happening at Hell in a Cell.
“According to the Observer, the Brock Lesnar vs. Undertaker match at Hell in a Cell is a last minute thing and it was negotiated for extra money for Lesnar. To that point, it looks like Lesnar and Undertaker will be added to more episodes of Raw over the coming weeks and the hope is it will help counteract the low ratings.”
As many WWE fans could assume, this wasn’t the original plan for Lesnar and Undertaker. In an earlier report by Wrestle Zone, the two-WWE legends were originally booked as a co-main event for WrestleMania 32. This match doesn’t seem like one to take place at a minor pay-per-view, but Vince McMahon is pulling out, all the stops to ensure a ratings boost.
That’s not the only thing that McMahon is doing. He is bringing back a ton of WWE legends for a WWE Raw show in mid-October. They are going to help promote the Go To Hell Tour involving Brock Lesnar’s WWE return.
In fact, this Lesnar return seems very abrupt. Hell in a Cell is a pay-per-view that needs proper promotion, but to bring back the Beast Incarnate and announce it during Night of Champions was a big attempt to bring back WWE Network subscribers. It wasn’t a bad idea. WWE officials are trying to get people to keep coming back. If the desperation acts continue, however, one return every four months isn’t going to help the ratings on a long-term basis.
[Image via wresltingmedia.org]
