Personally I had never thought that cars with the exception of the muscle cars of the 70’s and 80’s (there were a few) was ever broken down to a male female demographic. Sure there is the old married and single demographic but apparently the female car buying demographic is a real thing that is closely monitored. I guess that can explain why I suck at marketing, well partly anyway.
To highlight that demographic Inside Line has released their list of 2011 car models and included with that was a the top 10 choices favored the most by women. While some of the favorite really shouldn’t come as any surprise I didn’t recognize a few of the names on the list, like: the Rogue and the Eos, or the Matrix for that matter which was the number five pick for 54.1% of women.
Anyway here is the complete Top 10 2011 car models with the highest proportion of women buyers.
- Volvo S40 – 57.9%
- Nissan Rogue – 56.9%
- Volkswagen Eos – 56.4%
- Volkswagen New Beetle – 54.6
- Toyota Matrix – 54.1%
- Hyundai Tucson – 54%
- Honda CR-V – 53.4%
- Toyota RAV4 – 54%
- Nissan Juke – 52.7% (tie)
- Jeep Compass – 52.7% (tie)
via AutoBlog
