Yahoo has announced a new organizational “realignment plan.”
As part of the plan, the company is creating a handful of new teams: an audience products division, responsible for product strategy and management; a U.S. marketing division, responsible for all American marketing plans; and an insights strategy team, responsible for overseeing data and analysis use within the company.
Yahoo is also planning some technological changes, such as the creation of a “world-class cloud computer and storage infrastructure” to encourage better communication between its product and engineering divisions.
Ultimately, the changes amount to a lot of internal shuffling and organizational tweaks to — as Yahoo says — “improve its products, technologies and execution.” And perhaps boost its shares, too.
