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Macy’s Catalog Typo Lists $1500 Necklace For $47

Published on: March 31, 2013 at 6:02 PM ET
Dan Evon
Written By Dan Evon
News Writer

Want to score a great deal on a necklace? A typo in a Macy’s catalog listed a $1500 necklace for just $47.

According to WFAA , Macy’s mailed out a catalog earlier this month to customers advertising a “Super Buy” for a sterling silver and a 14-karat necklace. The ad was supposed to list the $1,500 pieces of jewelry at $479. A recently fired copywriter, however, forgot to type a nine.

Unfortunately for Macy’s, the catalog typo wasn’t caught until the store at Collin Creek Mall was cleared out of necklaces. Customers flocked to the store in order to get their hands on the $47 necklace.

According to Robert Bernard, a man who went to Macy’s in order to buy a necklace for his wife, the customer in front of him purchase every necklace that the store in stock. Bernard wasn’t able to get his own necklace but he was able to put an order.

Macy’s later canceled his purchase.

A rep for Macy’s called Bernard, saying: “This item has the wrong price for $47. The correct price is $479 dollars and because of that pricing error, your order has been canceled and I apologize.”

Macy’s may not be honoring any orders for the $47 necklace but they can’t do anything about the necklaces that have already been taken home.

Here’s a video about the Macy’s catalog typo from WFAA .

A rep for the company said : “When the mistake was caught, signage did go up in the fine jewelry department and on store doors alerting customers that a mistake had been made. For those customers who bought the necklace at the $47 price, they were fortunate. For the gentleman you spoke with, he was not so fortunate. We are sincerely sorry he was disappointed and unable to buy the necklace at the $47 price for his wife.”

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