We knew it was going to be big. But this big? 20th Century Fox and Ridley Scott’s marketing of Prometheus has, as we all know, been a tour de force so far. And it looks like it’s paid off.
The forthcoming epic space adventure has ratched up pre-sale figures of 18, 287 (and counting) at the BFI’s (British Film Institute) IMAX theater in London, in its first week of ticket going on sale.
In monetary terms this equates to £ 293, 312 ($ 474, 687) and smashes existing first week pre-sales records. BFI is also reporting record-busting first day pre-sale figures of £ 137,000 ( $221, 717). Impressive.
Last weekend’s Prometheus UK TV spot during the first ad break of primetime drama Homeland and the TV spots shown since, can certainly be given credit for some of these figures. But it’s just as likely the film’s premise: a crew of scientists and explorers in search of answers to humanity’s origin – and Scott’s reputation – have also captured the imagination of UK audiences.
Starring Michael Fassbender, Charlize Theron, Logan Marshall-Green, Idris Elba, Noomi Rapace and Guy Pearce, Prometheus is being hailed as a triumphant return by Sir Ridley Scott to the genre he so profoundly contributed to, with earlier classics like Alien (1979) and Blade Runner (1982.) The film opens in the UK on June 1 and the U.S on June 8.
Extended Trailer (International)
