There is a new ad out for Balenciaga and Gisele Bundchen’s buzz cut shown in the dark image is garnering a lot of buzz. It’s an unusual and severe look for the model, but that’s precisely the point of this unusual shoot. Is this a look the model will be donning in her everyday life? It doesn’t look like it.
Women’s Wear Daily shares that the Gisele Bundchen buzz cut was part of the vision the brand’s artistic director had for the campaign. Alexander Wang said, “This is how I see Gisele for Balenciaga; strong, powerful, mysterious and uncompromising.” The photo looks like something right out of a dystopian movie or some kind of science fiction flick, and it certainly makes an impression.
Many fans are wondering if Gisele Bundchen’s crew cut is real. Would the model really go to such drastic lengths for an advertising campaign? It looks like the answer to that one is no. Bundchen’s Instagram shows plenty of recent shots with her traditional trademark long locks, so it seems the Balenciaga campaign had some very creative styling or editing in place.
The model has worked with Balenciaga before, having done their 2011 spring campaign. She also walked the catwalk for the brand in February. Bundchen is still a model in high demand, and of course she’s got a busy home life as well. Gisele has been married to New England Patriots quarterback Tom Brady since 2009 and they have two children together , Benjamin and Vivian.
The full Balenciaga ad campaign, shot by Steven Klein, will debut this September. In the meantime, Bundchen is keeping busy with other shoots and is clearly fully immersed in the progress of the World Cup. The model’s favorite team is still in the mix of things in her native country of Brazil, and she’s clearly passionate about how the team is doing. Bundchen has been sharing plenty of pictures that show her with her long hair and team jersey on.
Will the startling Balenciaga campaign be a bit hit? So far, it looks like it will. The unusual approach seems to be hitting the mark and garnering a lot of attention. The message of strength and determination definitely comes through, and people seem taken with the stunning approach. Many will be quite curious to see the rest of the campaign featuring Gisele Bundchen’s crew cut and severe look when the full campaign rolls out in September.
[Image via Celebuzz]
