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Reading: Helen Mirren paid $800,000 to pretend she plays Wii Fit
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Helen Mirren paid $800,000 to pretend she plays Wii Fit

Published on: November 8, 2010 at 6:30 PM ET
Chris Greenhough
Written By Chris Greenhough
News Writer

The Queen Dame Helen Mirren has earned herself an easy $800,000 by spending two days shooting commercials for Nintendo’s Wii Fit .

MSN reports that the 65-year-old actress was brought in to appeal to older consumers, which Nintendo has spent the last few years wooing through games such as Wii Sports .

According to a ‘friend of the Oscar winner’, “Nintendo insisted they wanted Helen and no one else. They wanted an older, more attractive woman to show that the Wii isn’t just for children.”

Dame Mirren certainly looks great for 65, and while there’s no word on how many commercials have been shot, I’m guessing she’ll be pretty pleased with that payday. You can catch the first ad over at Nintendo’s UK site here – and to be fair, it’s a lot better than the cringeworthy Ant and Dec efforts .

[Via MSN]

TAGGED:advertisinghelen mirrennintendowii
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