Say what you will about Apple but three is one thing they are very good at – advertising their products in a simple yet incredibly effective way.
Take for example this gem that has showed up courtesy of 9 to 5 Mac. How better to show how light the MacBook Air is that to have it floating in mid-air with the help of a helium balloon.
Brilliant.
http://www.youtube.com/watch?v=4eGqE3IpDYY
via The Next Web
