Is The Taco Bell Breakfast Winning Over American Eaters?

Kim LaCapria - Author

Oct. 29 2016, Updated 7:37 a.m. ET

Checked out the Taco Bell breakfast, part of a slow rollout that has been on the go since last fall? It seems the Fourth Meal peddler wants to get in on a fifth meal, and the concept is moving into more markets.

The Taco Bell breakfast idea indeed isn’t entirely new, and before the headline grabbing Waffle Taco hit our national consciousness, the Live Mas meal-monger was setting its sights on the stoners with the most stamina by introducing some early morning treats.

Before the hard-to-get-used-to Waffle Taco sandwiched eggs and sausage in a taco and served it alongside syrup, there was something called the A.M. Crunchwrap… which, as you might imagine, is a standard Crunchwrap, but with eggs, sausage, and hashbrowns. (Anyone else noticing a slightly repetitive theme here?)

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In addition to the morning Crunchwrap, there was also nightmare mimosa-type beverage, except instead of champagne, orange juice was blended with Mountain Dew.

The Daily Beast quotes Taco Bell ideas head Liz Matthews as explaining that it isn’t all sausages and eggs crammed into shells and burrito wraps inventively, and the site explains:

“But the menu, which Matthews said tested quite well at California stores, is not all savory and salty fare. For a little balance, people can try the Cinnabon Delights – i.e. little donuts heaped with frosting. ‘And on the lighter end,’ said Matthews, ‘there’s yogurt parfaits and whole grain Quaker oatmeal.’ (Something tells me the lighter end will be the lighter-ordered end of the menu.) There’s coffee, too.”

However, Taco Bell breakfast appears to not have fully taken hold among users of social media sites like Twitter and Facebook, where many admitted a partially wary, partially compelled to at least try it feeling about the new rollout.

Are you going to bravely try Taco Bell’s breakfast, or is it a post-midnight only indulgence for you?


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