Facebook Mobile Users Check In 14 Times A Day, Study Reveals


Is Facebook on your smartphone a feature of your everyday life as you eat lunch at work, wait on line at the bank, or sit in the doctor’s waiting room?

You’re not alone — Facebook users with smartphones clock about 14 separate visits to the social network each day, using their handheld devices to check news feeds, reply to messages, stalk profiles, and catch up on their social media chores as they go about their business.

All this Facebooking for mobile adds up, too — the study that revealed the 14 visits figure, commissioned by Facebook, also notes that overall, smartphone-using Facebook visits added up to about 32 minutes per day on average for the 7,446 men and women between the ages of 18 and 44 who provided details on their Facebook for mobile use.

Facebook commissioned the study, which was carried out by analytics firm IDC. Only email rated a higher time-suck than Facebook for smartphone owners — who spend a stunning two hours daily on average or more staring at the glowing little box.

NBC reports on some of the additional findings of the Facebook-commissioned study, adding:

“Almost half the group — 44 percent — used their phones as an alarm clock (I know I do), and 79 percent checked their phones within the first 15 minutes of waking up (guilty, once again)… When was the last time your phone wasn’t next to you or in the same room? 25 percent of the survey group couldn’t remember the last time that happened.”

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Nearly 80 percent of those surveyed said they were in reach of their phones for all but two hours of every day — we have to assume this includes sleeping, so what goes on during those two hours?

Do you think the Facebook smartphone study’s results is in line with your Facebook usage on mobile devices?

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