Japanese Women’s Legs Used As Advertising Space In Japan

Chase Williams - Author

Dec. 29 2013, Updated 4:53 a.m. ET

We’re all familiar with Japan’s creative and often strange advertising methods, but this may be a first. Absolute Territory PR, a Japanese advertising agency, has begun paying young Japanese women to apply stick-on tattoos to their legs.

The guerrilla advertising technique has proven very successful in Japan.

Japanese women employed by the advertising agency are instructed to stamp their legs with an ad and go on with their normal daily activities; they are, however, also required to wear a short skirt or shorts and show off their “pins” as much as possible.

As long as the stick-on tattoo is visible on their legs for eight hours a day, their job is done, and they are paid a portion of the advertising fee.

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According to the Daily Mail, it’s also mandatory for the girls to post pictures of themselves “wearing” the ad on their own Facebook, Twitter, and other social media networks.

Not only are regular companies using the advertising service, but the rock band Green Day recently used the service while promoting the Japan release of their newest CD.

Eichi Atsumi, a spokesperson for Absolute Territory PR, Japanese women must be at least 18 years old and be connected to a minimum of 20 people on any social network.

Based on a report from the International Business Times, women are paid between $13 and as much as $128 for wearing mini-skirts and advertising for the agency.

“We hope registered members will have fun taking part in this,” Atsumi said.

As of November 2012, almost 1,300 Japanese women have already registered their legs as advertising space, and that number just keeps growing.

Would you be willing to sell skin for advertising space?


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