Rich Egan, the co-founder of rock music label Vagrant Records, is currently selling T-shirts and posters to raise money for those who have been affected by the deadly wildfires, frequently known as the Woolsey Fire, moving through Southern California. All profits from the merchandise, which bears the phrase "I believe in California," will be given to organizations aiding victims in the affected areas.
Egan, a native of Southern California, decided he wanted to help the cause after watching footage of the fires last week, according to Billboard. He quickly designed a black shirt, along with a matching 12 x 18 silkscreened poster, featuring a bear over the state of California and a cluster of pine trees with gray, ash-like edges. The shirt is now available for $20 on ibelieveincalifornia.com.
In a statement about his fundraiser, Egan said that he believes in putting what you stand for on a t-shirt because it's "simple, powerful, and to the point."
"Punk rock has taught me a lot. Mainly, you don't wait for other people to do things for you. You do it," Egan said. "I wanted shirts that capture the nature of what's happened. That represent being down, but not out. We are all still standing, and we're going to help each other get through it."