Since returning to WWE weeks before WrestleMania 32 in an attempt to acquire Raw, Shane McMahon has been one of the most popular names on the WWE roster. Although he lost to Undertaker, thus resulting in not being in charge of the red brand, his popularity would allow him to retain a job on television. He would then become the Commissioner of SmackDown Live, with Daniel Bryan as the general manager.
Since returning, Shane has been in a few high-profile matches. Other than his Hell in a Cell match against The Undertaker, Shane was captain of the Survivor Series 2016 team – which also included AJ Styles, Bray Wyatt, Randy Orton, and Dean Ambrose – a match against Styles at WrestleMania 33, and another Hell in a Cell match against Kevin Owens at the pay-per-view of the same title. He was also the special guest referee of the match at Clash of Champions between Shinsuke Nakamura and Randy Orton against Kevin Owens and Sami Zayn.
Since Shane is just an on-screen character and does not have any executive role backstage, he does not have to juggle many roles. Instead, he can focus on how to keep his on-screen character relevant for the fans to continue to show interest in him.