Apple Genius Bar: Steve Jobs Once Thought It Was A Stupid Idea

Daryl Deino - Author

Mar. 7 2017, Updated 12:31 p.m. ET

The Genius Bar has been one of the most successful things about Apple Store retail locations for the past several years. However, there was a time when former Apple CEO Steve Jobs thought it was a bad idea. Mac Rumors has the news.

While the Genius Bar is the focal point of the Apple Store, it turns out the idea was initially panned by late Apple co-founder Steve Jobs. On the Recode Decode podcast, Apple’s former retail chief Ron Johnson recalled the day he told Jobs about the Genius Bar. Steve’s initial reaction to the idea: “That’s so idiotic! It’ll never work!”

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