Universal Television and NBC announced Eva Longoria signed a first-look development deal on Thursday.
Longoria will be acting as executive producer of NBC’s forthcoming Ready For Love , which is a new series focusing on relationships, and will be produced by Renegade 83, UnbeliEVAble Entertainment, and Universal Television.
The former Desperate Housewives star signed a non-writing, executive producer agreement along with Longoria’s production company, UnbeliEVAble Entertainment, Broadcasting&Cable.com reported .
Jennifer Salke president of NBC Entertainment and Paul Telegdy, president, alternative and late-night programming made the announcement on Thursday, The Wrap reported .
Telegdy announced how advantageous it will be to have Longoria as part of the project :
“Having Eva Longoria on our team is a huge advantage for our alternative program development as we have pleasantly discovered in implementing her ideas for ‘Ready for Love,’ which is shaping up as a terrific and upbeat series.”
Salke said Longoria would help provide vision to help develop the program:
“We know that this new agreement with Eva Longoria is significant in continuing what has already been a productive relationship. She has exceptional energy, vision, a prestigious name and the creative knack for finding compelling new concepts for our growing studio.”
Longoria’s best known starring role was as Gabrielle Solis on the series Desperate Housewives . She said she is particularly excited to be a part of the new project with Universal Television:
“I am thrilled and excited to join Universal Television on what promises to be a wonderful and creative partnership, especially given all of the recent success at both the studio and the NBC network.”
Longoria will also be executive-producing Lifetime’s Devious Maids side by side with Desperate Housewives Marc Cherry.
