Jessica Alba Defends Honest Company, Reveals What Hair Product Sent Her To The E.R.
Jessica Alba is still in a battle with a string of lawsuits against her household products under The Honest Company Brand.
Alba paid a visit to the Today set on Thursday, Aug. 25. Even though she was there to promote her new movie, Mechanic: Resurrection, she also took the time to defend her company after it was slammed last September with a class-action lawsuit that claimed that Honest was deceptive in labeling its products as “natural.” Then, back in 2011, the company was hit with a lawsuit that claimed its baby formula was not really organic.
“Obviously, we want our customers to have the best experience with our brand,” Alba said during the interview. “If an organization wants to bring awareness to their cause, I’m an easy target and our brand is an easy target obviously because I get different kind of attention than other brands would. It’s just sort of what happens.”
Over on social media, fans have complained that the company’s SPF 30 sunblock actually caused sunburns. The sunblock was reformulated and repackaged in 2015. Alba calls all of the claims “baseless” and says she stands by her products.
“Our customers are savvy enough to do research and understand the integrity of our products; we stand by our ingredients, the effectiveness of the products and we’re pretty optimistic that we’re going to win every case… If I was in their position I probably would try to put a spotlight on my cause; there’s no easier way than someone like me,” she said. “It’s just a headline.”
Check out the rest of Jessica Alba’s interview on Today in the video below.
Alba was inspired to start the Honest Company due to her personal experience as a mom who wanted to safe and natural baby products. Her foray into the brand also led her to into the hair care venture. Alba spoke to the Cut about the time a hair product sent her to the emergency room.
“I was inspired to create it because I had a pretty severe allergic reaction to a couple of hair-care and styling products that everyone uses. I had to be taken to the emergency room on Father’s Day and go on antibiotics. It ruined Father’s Day and my vision was impaired for almost a week. I thought, This was crazy!“
Alba’s doctor discovered that she was allergic to a combination of ingredients, including a synthetic fragrance. There is no doubt that the actress has gorgeous hair. And now E! Online is revealing how Alba’s fans get her long romantic locks that she has been rocking throughout her movie promo and on her Instagram page.
At the premiere of Mechanic: Resurrection, Alba rocked a half-up, half-down hairstyle that looked like something Bridget Bardot would have worn. Celebrity hairstylist and Honest Beauty Brand Ambassador Jennifer Yepez revealed to E! Online how to get Alba’s red carpet look without using any hairspray or drying out your hair.
Step 1: Prep your hair with the Beyond Hydrated Moisture Milk Leave-In Conditioner, applying it from mid-shaft to ends.
Step 2: Follow by spritzing your whole head of clean hair with Honestly Protected Heat Defense Spray and Honestly Uplifted Volumizing Spray.
Step 3: Split hair into vertical sections to blow dry—starting at the nape of your neck and working your way up. Pro tip: Use a medium-sized round brush to create volume and bounce.
Step 4: Using a 1.25-inch curling iron, take medium-sized sections of hair (starting at the back of your head) and curl by wrapping downwards—alternate directions. Pro tip: Start two inches away from the root and leave your ends out of the iron’s way.
Step 5: Next, brush through curls to soften the look.
Step 6: Tease your hair at the crown and lightly comb over the teased area (so you don’t actually see the teased section).
Step 7: Create a bump by pulling side sections to the back of your head and secure in the middle with bobby pins.
Step 8: Once secured, take a small piece of hair from the right side of your head and pull it over to cover any visible pins.
Step 9: Lastly, loosen some pieces in the front to complete the look.
Now you know that Jessica Alba gets her gorgeous hairstyles from her own brand and with some help from her stylist, of course.
[Photo by Frazer Harrison/Getty Images]