Paul McCartney Explains How To Pack The House: Sound Promotional Advice For Music And Business

Kim McLendon - Author

Aug. 11 2016, Updated 8:45 a.m. ET

Paul McCartney has always been a great source of information to rising stars. From helping Kanye West write a song to being a great source of inspiration to Harry Styles, Sir McCartney has always been around to help those who seek him out. But what about the ones who don’t have the connections to meet Paul?

The Beatles singer/songwriter offered some sound advice through recent interviews with Rolling Stone to help those just starting their rise to fame and those who have been trying to get noticed for quite a while as well. He also shared advice on special issues celebrities face.

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Paul McCartney told Rolling Stone the secrets of packing the house when playing small gigs. It has a lot to do with personality and pushing it. If all else fails, take it to the street and make your own publicity. Be bold but friendly, and don’t always play it cool. It is very important to be likable. Don’t mess it up by trying to be cool. Be real and personable with people.

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“It surprises me that there are some people who don’t want to be liked…It’s the line in “Hey Jude” about being cool and making your world a bit colder.”

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