Weak iPhone 7 Demand Predictions Put Gloom On Apple’s Next Smartphone

Daryl Deino - Author
By

Jun. 28 2016, Updated 2:26 p.m. ET

2016 may be the first year that weak demand is predicted for an iPhone. Mac Rumors has the news.

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“Apple is being more conservative when placing its orders with chip assembler Advanced Semiconductor Engineering, once again suggesting that the 2016 iPhone 7 will face a weaker demand in comparison to normal cycles, due to a dearth of hardware innovation in the handset.”

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The article adds that the low sales forecast for the 2016 iPhone reached a high point in mid-2016, with many recent reports suggesting that the iPhone 7 is unlikely to reverse year-to-year sales declines for the company. It is believed that a lack of innovation is the culprit. Many of the commenters after the article agree.

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“Apple take notice! This is a sign. People want something new!” claims Msi92.

“Unless they have successfully kept something from the rumor mill, this is shaping up to be the smallest upgrade they’ve ever done, one year after what is arguably the previous smallest upgrade they’ve ever done. Not good,” says QCassidy352.

TechnoBuffalo is another site that is pointing to a disappointing upgrade this year.

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“Those expecting a massive iPhone upgrade this year will be sorely disappointed. According to a report from the Wall Street Journal, Apple’s upcoming iPhone 7 will essentially be an iPhone 6s without a headphone jack, confirming previous rumors about Apple relying exclusively on its Lightning port. Surely there’s going to be more, right? Nope, sorry.”

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The article adds that instead of a huge upgrade this year, Apple will wait until 2017, when they are expected to feature an OLED screen, very small bezels, and a glass design. Then again, the 2017 rumors haven’t been confirmed by anyone.

Still, there is a lot of disappointment for the iPhone 7 on Twitter.

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https://twitter.com/SanilGosavi/status/747870013260988417

Many people have stated that the reason Apple’s brand is declining is because of Tim Cook, the current CEO. In fact, there is a current Facebook page called “Fire Tim Cook”. The main post repeats what a lot of Apple fans have been feeling lately.

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“Once legendary for satisfying customers, Apple is taking a back seat to competitors like Samsung. A large-scale survey of 12,710 random telecom customers (reported in the American Customer Satisfaction Index) shows Apple devices trailing badly. Out of 9 device models that scored higher than 80%, Apple garnered just 3 spots while Samsung captured 5, including 3 of the top 4 spots and the top spot overall. Another Tim Cook fail.”

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