Very cool Toyota, too bad the flowers are only temporary

How can you tell when technology has become totally mainstream?

Well when a major marketing campaign centered around something totally different targets the growing number of people who live online regardless of where they are. The perfect example of this kind of marketing comes to us from Toyota as they launch the 2020 3rd generation Prius in the US.

Rather that paste billboards all over the place and plaster us with all kinds of print advertising Toyota is heading right to the minds – and wallets – of those people who will most likely be their future Prius customers. They’ve done this by planting 18-foot high flower sculptures that are doubling as public comfort zones as well as solar powered wi-fi stations. As well you can also plugin to the portable charging stations that are a part of the ‘green zone’.

You gotta admit it’s a great idea but unfortunately they are only temporary and will soon be moving from their current location in Boston to other temporary homes during the campaign.

hat tip to My Modern Metropolis

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