Adele’s ‘Hello’ Video Wrecks Miley Cyrus’ Vevo Record

Adele’s “Hello” video premiered just a week ago, and it’s already breaking records. Since its October 24 premiere, the music video surpassed Taylor Swift’s records for having the most views within 24 hours. Now “Hello” has broken another pop star’s record.

There’s very little that Adele and Miley Cyrus have in common. But when it comes to music videos, it’s obvious that they have made an impact on both pop culture and on social media. After setting the newest record for having the most views in 24 hours on Vevo, the video for “Hello” has racked up over 100 million views in just five days. That tops Miley Cyrus’ “Wrecking Ball” video, which made its mark in just six days. You could say that Adele came in like a wrecking ball after her nearly four-year hiatus.

Miley Cyrus 'Wrecking Ball'
[Photo by Isaac Brekken/Getty Images for Madame Tussauds]

Those numbers have also made “Hello” the second-fastest-growing video on YouTube. Psy’s “Gentleman” (not available on Vevo) has quickly racked up over 100 million views in just four days.

On Monday, October 26, Vevo announced that Adele’s “Hello” beat out Taylor Swift’s “Bad Blood” video for having the most views within its first 24 hours. Billboard also reported that “Hello” is set to debut at its No. 1 position on the Hot 100 list next week. Only three other songs have done so: Celine Dion’s “My Heart Will Go On,” Lady Gaga’s “Born This Way,” and Taylor Swift’s “Shake It Off.”

Adele is going to set records with the release of her 25 album, as well. It’s expected to sell one million within its first week after it’s released on November 20. Industry estimates predict that sales of 25 could be between 1.3 million and 1.8 million, which mean it’s likely Adele will outsell Taylor Swift’s 1.29 million first-week sales for 1989 last year. That means Adele will become the best-selling female singer of 2015. Sorry, Taylor Swift!

Adele's 'Hello' Video
[Photo by Ben A. Pruchnie/Getty Images]

Adele could also hold the record for having the biggest debut for a female singer in the Nielsen (1991-present) era. Britney Spears’ Oops!…I Did It Again currently holds the record by selling 1.32 million copies in May 2000.

The “Hello” single could hold its own records as well. Experts in the music industry predict that the song could have 900,000 downloads in its first week. It will surpass Flo Rida’s “Right Round,” which sold 636,000 copies in just the first seven days.

What is it about Adele that makes her break records? What does she have that her American (and some British) contemporaries don’t have? There’s no denying that Adele has an incredible knack for singing and writing music that makes us all cry into our pillows, according to a previous report via the New York Post.

“It’s partly Adele’s voice, with its unique sound and incredible range. Her vocal talent is undeniable, especially compared to many of her pop-star peers. It’s partly the quality of her music and lyrics, which she writes herself. Most music on rotation on the radio has a pre-packaged sound that comes off as predictably sugar-sweet and empty, with vapid lyrics to go along with it.”

Adele’s lyrics also have “maturity” and “depth,” which most of her contemporaries around her age lack. In addition, she doesn’t take off her clothes to ride on wrecking balls or tease a star-studded music video. She just relies on her talent to speak for itself. Adele has brushed off the criticism over her weight and her image.

“I’m not going to lose weight because somebody tells me to. I make music to be a musician, not to be on the cover of Playboy.”

Although Adele’s “Hello” could top the charts and break new records, Apple has reportedly rejected the request to stock hardcover versions of her upcoming album in their stores. According to another report via the New York Post, Adele’s team is pushing the tech giant to sell physical copies of 25 once it drops on November 20, according to several sources close to them. Despite Adele-mania happening across the country, the company is not agreeing to the negotiations.

“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners.”

Meanwhile, there were rumors going around that Adele’s competitor Taylor Swift was having her team take down positive reports about the blue-eyed soulful singer. Sounds like both of these are just rumors at the moment.

What are your thoughts on Adele’s “Hello” breaking records? Are you looking forward to her new album? Sound off below in the comments section.

[Photos by Slaven Vlasic/Getty Images and Jason Merritt/Getty Images for MTV]

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