Sony announced this week that the popular PlayStation 4 will now be available for $349.99. This is the first official manufacturer price drop since the PlayStation 4 hit the market for $399.99 on November 15, 2013. Over the past year and a half, Microsoft has dropped the price for the Xbox One without Kinect two different times, so Sony appears to be poised for a big holiday season for their award-winning gaming console. As we saw last year, a manufacturer price drop on a gaming system in October usually means double the discounts for Black Friday.
In the press release, Sony provided their reasoning for the holiday price drop.
“Since the launch of PS4, we have been thrilled with the amount of gamers jumping into the world of PlayStation for the first time. Our goal at PlayStation has always been to provide the best gameplay experiences at the best value, and we feel this new compelling price will open the doors to even more gamers that have yet to purchase a system.”
In addition to discounting the console, PlayStation 4 bundles have also seen price drops. The new UNCHARTED: The Nathan Drake Collection PS4 Bundle and the upcoming Star Wars: Battlefront PS4 Bundle will both be available for $349.99. Since this is the same exact price as buying the console by itself, it is recommended that you always choose a bundle for the free games.