Yankee Candles is out with a new line of “man candles” for men, and the home fragrance megabrand has not delved too deeply into the XY psyche for inspiration in the line of dude-centric housewares.
Yankee Candles’s man candles are, one would guess, a foil to their line of well-known home fragrance standbys that come in varieties including Clean Linen, Sugar Cookie, Kitchen Spice, Vanilla Cupcake and the decidedly chick-like Home Sweet Home, among a rotating array depending on season.
One of the more noticeable identifying features of a Yankee Candle is their price tag, with larger candles topping $20 a piece- which means you should probably choose carefully when it comes to scents. And maybe it’s because I’m female, but the new man candle line from Yankee seems a bit gimmicky for a whole giant scent-infusing thing.
According to a press release, four man candles have been added for a limited time, including a spicy blend called “Man Town,” (which if I am not mistaken is also the name of several gay bars), the American football themed “First Down,” and then the pretty basic “Riding Mower” and “2 x 4,” which are pretty self-explanatory. As you can see, visual merchandising includes wood shavings, as well as mini-beer mugs. For real.
If the scent selection of Yankee Candles’ man candles seems a bit one-dimensional, the press release is not winning any awards for gender parity either. The company notes that the candles provide a pleasing scent to “the basement, garage, man cave or an entire bachelor pad,” because heaven forfend a man do laundry or cook something.
Yankee Candles man candles range in price from about $3 to about $28,
