Michelle Phan Shares Three Social Media Tips To Help Build Your Brand
To say that YouTube superstar Michelle Phan has built a successful social media following would be a major understatement.
Michelle Phan has been able to generate a following that includes over seven million YouTube subscribers. In addition to her massive YouTube following, Phan has been able to use her social media success to establish an emerging eCommerce beauty startup, as well as her own popular line of L’Oreal products.
Business Insider reports that Michelle Phan was not always a huge success. She was actually turned down for a job in the past with the Lancome makeup counter since she did not have any sales experience. However, she was able to find her niche when it came to social media marketing and is now sharing a few key tips with the rest of the world.
Choose the Best Platform
According to Michelle Phan, you should use the social media platforms that you are already use on a personal level to market your professional brand. Once you have placed a stake in those particular platforms, you can then shift your focus to the social media platforms used most by your target market.
“Don’t feel you need to go with the most popular platform. Pick the one that has the strongest community that will support your vision.”
Do Not Forget to Claim the Name
Michelle Phan believes that it is of the utmost importance to claim your brand name on the most popular social media platforms before some other company beats you to it. Keep in mind that your brand name is what your customers and clients will search for when they want to find you. The last thing that you want is for them to be misdirected towards another company just because you did not claim the name first.
“Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don’t want someone else taking your company name as his or her handle. That does happen!”
Focus on the Quality of Your Content
In addition to choosing the very best platform and claiming your brand name, Michelle Phan also recommends paying close attention to the quality of your content. Keeping your content interesting for your target market is vital – especially if you want them to keep reading and staying engaged with your posts.
“You need interesting content that entertains or informs — preferably both. You want people to look forward to your posts and come back for more. People want to follow you. They want to hear your words and see your vision.”
What do you think about Michelle Phan’s social media tips?
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