Microsoft Launches Xbox In China, Lumia 830 Launch Set for October

Fresh on the heels of the launch of the Xbox One in China today, Microsoft has announced that it will release the Nokia Lumia 830 in China on October 13.

With a suggested retail price of about $390, the Lumia 830 is being heralded as the first affordable flagship smartphone. The phone was first introduced in early September as Microsoft’s response to the iPhone 6 and Galaxy S5.

According to The Independent, the most notable features on the Lumia 830 are a 10-megapixel PureView camera and Microsoft’s personal assistant Cortana.

A Microsoft press release detailed other features.

“The Lumia 830 captures high-quality images and videos, day or night, with a 10-megapixel PureView camera with ZEISS optics, Rich Recording and the thinnest optical image stabilization system to date on a Lumia. It delivers the best of Microsoft with pre-loaded Microsoft Office Mobile; the latest version of Windows Phone 8.1 with Lumia Denim; and OneDrive with 15 GB of free storage, allowing content to be synced and shared easily. It comes with flagship Lumia innovations such as integrated wireless charging in a sleek and light aluminium and polycarbonate design.”

While Chinese tech consumers will have to wait until October to get their hands on the Lumia 830 they will be fully occupied with the Xbox One which was launched in China today. The launch, originally set for September 23, was delayed due to anti-trust investigations as reported by The Inquisitr.

Xbox Wire, the press service for Xbox, reported that some of the most iconic buildings in Shanghai were highlighted with Xbox green to celebrate the event.

The launch of Xbox One in China cements the game console’s expansion into new markets. With the launch in China, Xbox One is now available in 41 markets.

Phil Spencer, head of Xbox, said the China launch was significant for the gaming brand.

“This milestone is significant for both our partnership with China and our global expansion plan. Every new market launch is unique and we’re grateful to our fans for their patience and enthusiasm. We will continue to work closely with our partner BesTV to bring exciting games, entertainment and app experiences to delight gamers across China.”

Announced on May 21, 2013, the Xbox One places a large emphasis on internet-based features, including the ability to record and stream gameplay and the ability to integrate with a set-top box to watch cable or satellite TV through the console with an enhanced guide interface and Kinect-based voice control.

The launch of Xbox and Lumia 830 in China are a part of Microsoft’s strategy to dominate technology globally.

[Photo Credit: Xbox Wire & Microsoft]

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