Beyonce Knowles’ Publicist Speaks: Did Record Label Believe In Destiny’s Child?


Beyonce Knowles is one of today’s most popular recording artists, but she did not start her career as a solo artist. She started as one of the girls in Destiny’s Child. Columbia Records signed the girl group out of Houston, but did the record label really back Destiny’s Child 100 percent? Fashion & Style reported on the recent comments made by Beyonce’s long time publicist, and it appears that Destiny’s Child was meant to be a learning experience for the young girls.

Yvette Noel-Schure still works with Beyonce, and she is instrumental in the woman’s success. She began working with Beyonce when Destiny’s Child started out with Columbia. The girl group was not alone on the music scene; TLC and En Vogue were still highly popular girl acts. Destiny’s Child did become popular, but the publicist revealed that the record label did not see the potential the group had for success. Larry Jenkins, the man in charge of Columbia Records, gave Noel-Schure to teach them about the business.

In an interview with The Jake Sasseville Show, Beyonce Knowles’ publicist shared a surprising revelation.

“I knew in that moment that he did not know what the capacity for success would be for this girl group. TLC was so big, En Vogue a little older and killing it vocally and I don’t know if the plan was to set in place. I believe in that moment, Larry said, ‘If nothing comes of this, Yvette can teach them a few things’ and I don’t know that he expected me to be a great publicist to this great group. I think he thought ‘For as long as we have them on the label, Yvette can be a mother figure.'”

Yvette did not have to teach Beyonce Knowles, Michelle Williams, and Kelly Rowland much. Beyonce’s mother, Tina Knowles, played a central role in the lives of the young girls, and she taught them a lot about beauty and how to handle themselves before Yvette joined them. Yvette did share one important lesson with Beyonce: She taught the singer about the importance of family.

Beyonce’s success did not end with Destiny’s Child. Knowles went on to have a successful solo career, and that success is now the reason for a Harvard study. According to Bustle, Harvard Business School will study the success of a Beyonce’s self-titled album release. Knowles released the album in 2013 without any prior promotion, and it became a huge success. The popularity of the album puzzled the business world, and this study will dive into the reasons behind the hugely successful release.

Beyonce’s focus is on her family right now. As previously reported by The Inquisitr, Knowles showed off her family during her HBO On The Run Tour special. Videos showed moments featuring Blue Ivy and Jay-Z with Beyonce. Rumors have Beyonce Knowles expecting her second child with the rapper.

What do you think about the comments made by Beyonce Knowles’ publicist? Did Destiny’s Child have what it takes to make it big?

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