Netflix Signs 4-Year Non-Exclusive Deal With CW

Netflix and the CW network announced on Wednesday a continuation of their current partnership through the 2014-15 season. Under the deal Netflix will receive non-exclusive rights to stream previous seasons of scripted series.

Under the deal Netflix will receive more than 700 hours of previous-season episodes including the rights to new series; “Ringer,” “Hart of Dixie” and “The Secret Circle” alongside network regulars “The Vampire Diaries,” “Gossip Girl,” “90210,” “Supernatural,” “Nikita” and “One Tree Hill.”

While Netflix will receive the right to broadcast the newest seasons of those shows the moment they end their season broadcast run, they will also be allowed to air all previous season episodes starting on October 15.

Speaking of the partnership Leslie Moonves, President & Chief Executive Officer, CBS Corporation revealed:

“This is a forward-thinking agreement for a network whose programming occupies a unique space in the content marketplace … It is a model that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network. It also further illustrates how new distribution systems are providing premium content suppliers with additive revenue streams while still preserving traditional monetization windows.”

Ted Sarandos, Chief Content Officer at Netflix added in his press statement:

“We have long admired the CW’s ability to connect so passionately and directly with a very important and difficult to reach demographic … This is programming for the on-demand generation and we hope this agreement deepens the relationships viewers already have with these powerful entertainment brands.”

Netflix in recent weeks has worked to secure new streaming partnerships with major brands. The company recently secured a Pixar animation deal that will provide the company with exclusive broadcast rights to the studios movies at a cost of $30 million per film. Netflix is hoping to show customers a better product before their partnership with Starz runs out in February, costing the company access to Sony Pictures and Disney films.