Study says email domain stereotypes really do bear out

I’ll admit it- I have a strong prejudice against certain email address domains and even occasionally try to convert people still using undesirable domains.

I don’t know what this says about me (I’m sure it’s not entirely positive), but it seems that the email domain attached to your address at least strongly correlates to some specific profiles. gathered demographic data on 70,000 people, and drafted some general illustrations of what email addresses say about users. The gold standard indicated was, Vice president of marketing for Hunch Kelly Ford explained:

“It makes it easier for people to remember your name, plus it’s more professional than something that mentions your favorite brand or has a series of numbers… Just like you would carefully pick out clothes to wear to an interview, you want to choose your e-mail domain with the same precision and think about the impression you want to make.”

Email snob fist bump, Kelly. Ford also expounded upon the common threads found surrounding certain domains. GMail users, the study indicated, tended to be more “wordly” males, who were thin, young and have gone places and done things. GMail users also tended to be liberal, childless, prefer digital to physical media (MP3s to CDs) and probably spend a lot of time in coffeehouses talking about locally sourced tomatoes. Okay, I added that last part.

Hotmail users, on the other hand, were found to be more likely suburban females of “average build,” who still live with mom, have a pessimistic attitude, and like “contemporary fiction” and desserts. Users with Yahoo addresses tended to be overweight females ranging up to the age of 49, who, by the general description given, were not at all worldly and frankly, kind of slovenly. AOL users were- is this surprising?- the bottom of the worldliness barrel, as well as older and fatter than all users of the other domains included. (The Oatmeal called this a while back.)

Basically, what you can take away from this is stop using AOL for email if you haven’t already. Christ. Also, if you haven’t jumped on the GMail bandwagon, it’s probably a good idea to try to claim at least part of your actual name for professional use.

Are you judgmental about email address domains? Would you trust someone with your business if they’re emailing you professionally from an AOL account?

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