Virgin Atlantic will begin rolling out live in-flight entertainment on select domestic Little Red flights later this month.
The live entertainment will start with stand-up comedy on flights from London to Edinburgh and Manchester, but the airline is planning to introduce live music acts in September. Little Red Live will feature rising stars in entertainment, and will be launched with a series of stand-up gigs during the Edinburgh Fringe Festival.
Virgin Atlantic founder Sir Richard Branson said, “We launched Virgin Atlantic Little Red to shake up domestic flying in the UK and this latest activity highlights why our customer service is second to none.”
The lineup for Little Red Live will be announced through Virgin Atlantic’s social media pages. The specifics of which flights will offer the performances will remain undisclosed.
Last May, Virgin Atlantic announced that it would start providing in-flight cellular service before the end of the year. The service first became available on Airbus A330 planes flying from London to New York. The service was then expanded to 17 planes on at least 10 routes. The cell phone service is provided by AeroMobile, which is part-owned by Panasonic. The service costs approximately the same as normal roaming charges.
British Airways already offered passengers in-flight text messaging and web access from London City Airport to New York, but did not permit in-flight phone calls. Cell phone service is prohibited during take-off and landing on both airlines, and American laws require the the service to be turned off 250 miles from US airspace.
Virgin Atlantic has also offered in-flight cocktails to Upper Class passengers, and exhibited the world’s first airborne gallery in February. Upper Class passengers on flights between London and New York were able to take a virtual tour of British artist Ben Eine’s work. They were also able to make duty-free purchases of the artwork.
What do you think of Virgin Atlantic offering live entertainment?