Chipotle wants your (email) spam for healthy school lunches

Chipotle, a casual dining chain in the US dedicated to using premium ingredients for their Mexican fare, is seeking out spam for a new school lunch initiative.

Not the edible kind of Spam- the kind that relentlessly pummels your email account. Starting today, for every 100,000 junk emails the company receives at nojunk@chipotlejunk.com, they will donate $10,000 The Lunch Box- a non-profit that aims to bring healthier lunches to school kids. (And I bet they don’t even have obnoxious accents and whizz around on scooters acting poncey and superior.)

Chipotle, a brand that is relatively active on social media channels like Facebook, will donate up to $50,000 if that amount is raised by an August deadline. A rep for the brand explains the brand tie-in:

The move is part of the restaurant chain’s ongoing campaign, dubbed “Food with Integrity,” said Chipotle rep Chris Arnold. “We have a long-standing commitment to serving food made with better quality, sustainable ingredients,” he said. “That’s how the concept for ‘No junk’ was born: We’re encouraging [consumers] to take some of the junk they get on a daily basis and turn it into something positive.”

The tally is currently at $912, and you can check up on Chipotle’s junk mail charity progress at ChipotleJunk.com.