Google’s Nexus One already pointless

I’ll be the first to admit that I had high hopes for Google’s official entry into the smartphone market with its rumored and supposedly soon to be launched smartphone called the Nexus One. This hope came from Google’s reputation for being a game changer when it enters a market.

They have shown this many times which is one of the reasons that the newspaper industry likes to beat them up or how the book industry is calling foul over things like Google’s book scanning. So it really wasn’t a stretch to think that in the case of their smartphone that they would be looking to shake up that market as well.

Except they aren’t.

This is of course dependent on the fact that the details that have leaked out over the Nexus One pricing and the deal that Google has cut with T-Mobile is correct. As the story broke last night the leaked screenshots show that there are two prices for the Nexus One. The first is the ‘locked’ plan with T-Mobile where it will cost you $179.99 plus a two year mediocre plan and the second is the ‘unlocked’ smartphone at a price os $529.99.

If this is indeed the pricing scheme then the whole idea of there even being a Nexus One is pointless.

It is pointless because in one fell swoop Google has just turned themselves into just another smartphone provider. They are no different than Apple, Nokia, Blackberry or Palm. There is no game changing. There is nothing that will set this entry apart from the thousands of other smartphone options out there.

Pointless.

In the lead up to the Nexus One being delivered to the anxiously waiting public everyone was assuming (myself included) that Google was getting into the smartphone business in order to shake things up. We all assumed that Google was looking to transform the consumer and wireless telecommunication landscape.

If what is being reported is true folks then Google is just another company.

No transformation happening here people … move along.

Pointless.