Valencell Partners With Iriver To Debut PerformTek Earbud At CES 2013
Valencell, Inc partnered with iriver Ltd to unveil the PerformTek earbud during CES 2013. The device uses Valencell’s licensed health and fitness technology to track and help maintain fitness.
The product, called iriver ON, will display the PerformTek logo and is the first Bluetooth audio headset that is powered by Velencell’s PerformTek Precision Biometrics technology.
Valencell’s CEO and co-founder, Dr. Steven LeBoeuf, spoke with The Inquisitr at the company’s booth on Tuesday. He explained that the PerformTek technology is licensed, meaning that they are offering their technology to companies like iriver to use in their equipment.
The retail price for the iriver ON has not been established, but it will be for sale worldwide at sporting goods retailers, consumer electronics retailers, online outlets, and other channels, by March 2013. Henry Park, iriver’s CEO, is happy to partner with Valencell. He stated of the new product:
“We’re excited to partner with Valencell to launch such a compelling product into the mobile fitness marketplace. There’s been a great demand, so we’re thrilled to be the first to market.”
Dr. LeBoeuf added that the company is targeting specific licensees that meet the company’s requirements to fill key segments and distribution in the industry. He added:
“Working with iriver is a tremendous opportunity for Valencell to associate with such a respected global brand. The mobile apps and product offerings that PerformTek Biometrics enables are virtually endless, and we are looking forward to seeing several PerformTek-powered fitness products and applications in the marketplace in 2013.”
The PerformTek biometrics technology used in iriver ON helps the earbud monitor heart rate, distance, speed, cadence, VO2 max (aerobic fitness level), and calories burned. Iriver has also designed it’s own complimentary smartphone fitness application, which will work in conjunction with the product.