Teens No Longer View Apple Products As ‘Cool’
Apple products may still be selling by the boat load, but, when it comes to their “cool factor,” the company is losing favor among teens. Buzz Marketing Group interviewed teenagers of various ages to determine their view of Apple products.
BMG’s Tina Wells tells Forbes:
“Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”
This is hardly the first survey to reach a similar result. However, other polls have still shown that teenagers want Apple products. For example, a Smarty Pants poll revealed that 67 percent of rich teenagers still placed iPhone at the top of their next cellular upgrade wishlist.
In comparison, Samsung has gained a 22 percent upgrade approval for teens, a new record for the company as it continues to push out Android based products that customers want.
Apple could quickly return to favor if its next generation of products are more sound in design. For example, Apple Maps glitches, a calendar snafu, and other recent product problems may have skewed popularity numbers in Samsung’s favor for the short-term.
Wells believes Apple can regain its popularity through innovation, noting:
“Everything moves in cycles and you can’t rest on your past glory. You’ve got to evolve to maintain relevance. Apple just needs to focus on innovation and teens will come back.”
Do you think Apple products are still cool or out of favor?