Posted in: Gadgets

Kindle Fire, Android Tablets Chip Away At iPad Marketshare

Tablet Market Share

The Apple iPad line of devices may still be the top-selling tablets on the market, but they are quickly losing ground to the Amazon Kindle and various other Google Android based tablets.

The team at Chitika Insights examined more than 100 million smartphone and tablet ad impressions from December 1 to December 27, 2012 throughout Canada and the United States. The firm found that tablet use among Amazon, Samsung, Google, and Microsoft gained a 5.5 percent market share over the same period. In the meantime, Apple iPad devices lost 7.14 percent of the market.

The Amazon Kindle Fire line saw the biggest improvement, increasing from 3.03 percent of the market to a 7.51 percent share. Samsung’s Galaxy tablets also witnessed a large jump from 1.38 percent to 4.39 percent. In third place was the Google branded Nexus tablet, which rose from a marketshare of just 0.92 percent to 2.04 percent. Even the struggling Microsoft Surface tablet line showed improvement from 0.17 percent to 0.40 percent.

The biggest loser in the study appears to be the BlackBerry Playbook, which decreased from a 0.68 percent ad impression share to just 0.02 percent.

While the Apple iPad line lost some market share, its 7.15 percent drop still leaves the company with a 78.9 percent stronghold over the tablet market.

In the coming weeks, Chitika expects Apple to increase its market share close to the 80 percent mark as new devices are used less frequently and current Apple users level the ad impression playing field.

Do you think increased competition in the tablet market will continue to chip away at the marketshare for the Apple iPad line of tablets?

iPad Market Share Decreases

Articles And Offers From The Web

Comments

6 Responses to “Kindle Fire, Android Tablets Chip Away At iPad Marketshare”

  1. Riley Wave

    Another new tablet is the Novo 7 Legend — which may be considered the first "$100 TABLET" actually worth buying – with features that include a quality screen display, MicroSD storage, Android 4.1 O/S, Google Play, a MicroUSB port, and a processor good enough to handle 3D games — Plus WiFi, Ethernet and 3G/4G Connection.

    TabletSprint includes $25 in Bonus Apps with all tablets available through their site, and also bundles in free 3G/4G wireless service with a free 3G/4G USB adapter and 500MB of free data every month with full internet access & VoIP voice calling.

  2. Riley Wave

    Another new tablet is the Novo 7 Legend — which may be considered the first "$100 TABLET" actually worth buying – with features that include a quality screen display, MicroSD storage, Android 4.1 O/S, Google Play, a MicroUSB port, and a processor good enough to handle 3D games — Plus WiFi, Ethernet and 3G/4G Connection.

    TabletSprint includes $25 in Bonus Apps with all tablets available through their site, and also bundles in free 3G/4G wireless service with a free 3G/4G USB adapter and 500MB of free data every month with full internet access & VoIP voice calling.

  3. Riley Wave

    Some of the Best After Holiday Sales on Android Tablets are at a site called TabletSprint — the Novo 10 Hero is available at $219 — and is possibly the best 10-inch tablet available priced under $300 — and features a High Resolution 1280×800 IPS screen, 16GB Memory, a strong Battery and Dual Core processor with Quad Core GPU, front and back cameras, MicroSD Memory Card slot with unlimited storage, Android 4.1 Jelly Bean OS, Google Play with 400K+ Apps, MicroUSB port for connection to printers and other electronic devices, HDMI – to view personal videos and to download movies and watch in Full 1080p (HD) on to a large screen TV, WiFi, Bluetooth, Ethernet, and an option for 3G/4G connection. It's also a great gaming device with its high resolution screen and motion sensor. The manufacturer, Ainol Electronics received a "Best Tablet of the Year" award at CNET-CES 2012. TabletSprint also offers a quality Compact Case with built-in Keyboard which turns a tablet into a mini-laptop.