Category: Technology Author : JR Posted: October 6, 2008
Tags : bill gates, gates-seinfeld, i'm a pc, Jerry Seinfeld, microsoft, microsoft ads, seinfeld-gates
Microsoft’s Seinfeld Spots Smash “I’m a PC” For Viral Viewing
Love ‘em or hate ‘em, it looks like Bill and Jerry’s short-lived Microsoft ad campaign made more of a dent than the current crop of “I’m a PC” spots — at least, when it comes to online interest.
Video viewing trend tracker Visible Measures says the Seinfeld/Gates ads have experienced 4.3 million more views than the “I’m a PC” ones. Both, the firm says, had the same number of placements. And even though the Seinfeld/Gates spots launched two weeks earlier than the current campaign, the figures are clear:
- The Seinfeld/Gates ads grabbed 3.2 million views in their first 10 days; “I’m a PC” pulled in half of that
- Two weeks in, the Seinfeld/Gates ads were still seeing 300,000+ daily hits; “I’m a PC” dropped to 50,000 daily views by the same relative point

Of course, what really counts is how it all adds up when it comes to actual sales. Any predictions?



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