Fab Generates 56% Of Christmas Day Revenue From Mobile Apps
Fab managed to pull 56 percent of its Christmas Day US revenue from mobile apps, a new single-day record for the e-commerce platform with a focus on designer items. The company also announced that its mobile apps accounted for 40 percent of European revenue on Christmas Day, another Fab record.
Fab was hoping to break the 50 percent Christmas day sales point when it redesigned its iOS apps and released them in October. The newly redesigned Fab apps offer a more friendly user interface and social feeds where users can see what their friends are looking at during any given time.
Fab founder Jason Goldberg had predicted that his company would surpass 50 percent of overall revenue via mobile by the end of 2012.
The company has managed to pull off an amazing 2012, attracting 7.5 million users in 26 countries. On Cyber Monday, Fab managed to pull in $1.3 million in sales, a year-over-year increase of 3.5 times. Cyber Monday also marked the first time in Fab history that the company surpassed $1 million revenue in a single day.
Mobile payments are becoming more common place both via web platforms and in stores thanks to NFC and other payment types. As Fab continues to grow, we can expect to see many new mobile additions to its platform.
Are you surprised by Fab’s mobile apps success, or is the inevitable increase in mobile sales upon us thanks to users who are more readily accepting mobile payment options?