Tim Cook and Apple TV

Apple CEO Tim Cook Talks TV And US-Based Mac Production

Apple TV has been a long rumored project for Apple, Inc., and, during an interview that airs Thursday night, Apple CEO Tim Cook hints to NBC’s Brian Williams that the company is hard at work on a rumored device.

Speaking to Williams, the tech CEO reveals

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.”

Tim Cook has hinted at Apple TV products in the past, but he has never directly said that a product was under intense research and development.

News of an Apple based TV first dropped last year when Steve Jobs biographer Walter Isaacson claimed that Jobs had said he”cracked” the idea of a TV with “the simplest user interface you could imagine.” Since that time, no new details about the Apple-based TV have surface, although rumors have pointed to large flat screen TVs of at least 42 inches.

Cook also took some time to talk about moving US production of some Apple Mac devices back to the United States. Apple plans to invest more than $100 million to bring Mac production jobs back to the US by 2013.

According to Cook:

“Next year we are going to bring some production to the US on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial. So we’ll literally invest over $100 million. This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money.”

We recently reported that some of Apple’s new Mac devices now read “Assembled in USA.”

While not confirmed at this time, it is believed that Apple is producing the new US assembled Macs at its former production facility in Fremont, California.

Earlier in the year, Tim Cook admitted that Apple wanted to bring some of its production back to the United States.