Microsoft Windows 8 drops on October 26th and the company has just now released its first commercial for the touchscreen friendly OS.
While Windows 8 is considered to be the most radical Windows OS to be released in the last 25 years, it is also the biggest gamble for the company. Microsoft has chosen to focus its efforts on touchscreen displays and by doing so has completely revamped the look and feel of Windows 8.
Microsoft is spending $1.5 billion to advertise the new product which features “tiles” that were inspired by the Windows Phone OS.
While I can fully appreciate Microsoft’s need to target the tablet and smartphone markets the first commercial practically shouts “if you don’t have a touchscreen device this OS will not be as cool.”
The biggest surprise of the new Windows 8 commercial may be that it directly targets everyday users instead of attempting to lure in the enterprise or business audience.
Microsoft may have its work cut out for it. According to BGR the new Windows 8 OS is being “overwhelmingly” viewed in a negative light.
Business Insider adds that at least one Asian manufacturer believes Windows 8 will have “no significant” impact on the market until at least mid-2013.
If history repeats itself Microsoft could find itself building quickly towards Windows 9. For example Windows ME (bad), Windows XP (good), Windows Vista (bad), Windows 7 (good). If that pattern continues customers will complain about Windows 8 and Microsoft will build a more structured system for its next major release.
Here is the first Windows 8 commercial:
Are you looking forward to Windows 8?