Everyone needs to calm down about Internet Caps

Comcast’s decision to implement a 250gb data cap on users continues to drive a ton of angst among American early adopters who believe the sky is falling. The latest round comes from Roku, makers of the Netflix box, who claim that they aren’t afraid of caps, but with others saying how much it will hurt their business.

There is a case in terms of limiting future growth in online content delivery; as we switch away from heritage media, the more content we consume online, the more data we use. But that time isn’t now, at least for the vast majority of users, because even with streaming content, most will never hit the 250gb cap. There are some exceptions, but we’ll get to that in a moment.

Living with a cap