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Category: Technology Author : Duncan Riley Posted: July 17, 2009
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Entrecard acquired by Ziprunner


entrecard1
Banner exchange service Entrecard has been acquired by Ziprunner for an undislosed sum.

Entrecard is a popular ad swapping service in the marketing blog community. Users gain credits for ads displayed which can then be used to advertise on other sites in the community.

Entercard went on the market in September 2008 in what many considered was an attention ploy (the sale was eventually canceled.) The price asked for then was $1 million, although its difficult to tell nearly a year later whether it would have attracted a similar figure now.

Allen Stern at Centernetworks writes that founder Graham Langdon will remain on as an advisor to Entrecard, and the sale is being pitched as making the site a more “reliable and stable service” that will offer “great new features and strategic direction.”











Comments


3 Archived Responses to “ Entrecard acquired by Ziprunner ”

  1. John
    Jul 17, 2009

    I wonder what changes the sale will bring for Entrecard. ZipRunner will need to find a way to monetise the network's 1.2million pageviews without alienating the community.

  2. ITrush
    Jul 17, 2009

    Ha, hope to see more features after this changes.

  3. Anonymous
    Jul 17, 2009

    Get your facts straight. Entrecard was not sold, it was acquired. Big difference. Graham Langdon could not make good on his promises to his original angel investor, Andrew Te, so ZipRunner, Te's investment company, took over the helm.