Category: Technology Author : Duncan Riley Posted: August 29, 2008
Tags : greenfield online, microsoft
Microsoft has agreed to acquire Greenfield Online, an online survey firm and comparison shopping provider for $17.50 per share, or $486 million.
Although better known for its survey business, Greenfield operates Ciao.com, one of the more popular price comparison and consumer review sites in Europe. Ciao.com currently has more than 26.5 million unique visitors per month across seven countries, who have generated more than 5 million product reviews.
In an interesting twist, Microsoft has already secured a buyer for Greenfield Online’s Internet survey solutions, a business unit that delivers 75% of Greenfield’s revenue, apparently being only interested in the shopping side of the business.
For Microsoft, the deal is the first major acquisition post Yahoo rejection, and indicates a willingness to buy share and reach in an online space that it has struggled to succeed in.
The deal is set to close in the fourth quarter.
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Aug 29, 2008
Microsoft is going to be the AOL of 2009.
Aug 29, 2008
Definitely the decision to sell the most profitable part of the company is an interesting twist and it will be particularly interesting to get to know who the lucky buyer is. But it looks like Microsoft is determined to make real use of the shopping network only to build some commercial presence in shopping-related search so it must be a reasonable decision for them to keep only the part that is most valuable to them.
Aug 29, 2008
hey who's the new kid on the block, Microsost? Never heard of them…