Gwyneth Paltrow is all about going organic and healthy and an organic skincare line is her newest addition to her new lifestyle.
An advocate of healthy living, Gwyneth Paltrow extends the influence of her healthy lifestyle by releasing her own line of organic skincare products that aims to be 99 percent organic and natural. Just recently, Hello Magazine reports that Paltrow released an organic makeup range with brand Juice Beauty, where she is a creative director. Now, she is leveling up her advocacy and is introducing an organic skincare line, also under Juice Beauty, but labeled Goop by Juice Beauty.
— goop (@goop) January 20, 2016
Goop is the website that Paltrow founded when she started encouraging others to live healthier. The goop website is loaded with tons of tips regarding travel and adventure, beauty and skincare, healthy eating and healthy living, and more. The goop website reads as follows.
“Launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen, goop was originally conceived as a weekly e-mail newsletter. Gwyneth Paltrow wanted a place to organize her unbiased travel recs, health-centric recipes, and shopping discoveries for friends, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. Now, goop has become a place for GP to introduce some of the incredible experts who have mentored her throughout her life to a wider audience, and a place where readers can find suggestions about where to shop, eat, and stay from a trusted friend—not from an anonymous, crowd-sourced recommendation engine.”
Paltrow’s new skincare line bears the letter ‘G’ as the logo of Goop by Juice Beauty. It includes a whole range of organic and vegan-friendly skincare products from cleansers to day and night creams. Paltrow’s new skincare line, the Toronto Sun reports, will debut in March of this year.
Gwyneth Paltrow shares that upon learning how much toxic materials are present in commercial skincare and makeup products, she got motivated to work with Juice Beauty to create a skincare and makeup remedy that can parallel the benefits of regular skincare and makeup products minus the harmful ingredients.
“We absorb 60 to 80 per cent of what we put on our skin, so the idea that you’re exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones—it’s not great.”
Paltrow reveals that it took her a year to perfect her new skincare products. With the work she has been doing with Juice Beauty, it was only natural for the actress to transition to this development in her life and career. Paltrow tells US Vogue that since she started working on her new skincare range, she started changing her skincare routine which was mostly non-existent before:
“I used to just splash water on my face and stick on some moisturiser. But now I do a regimen regularly.”
The all-natural skincare line that Paltrow will be releasing commercially is starting at six skincare products as of now. Paltrow’s skincare products, which she fondly calls “body food,” are made with extremely refreshing and healthy ingredients like jojoba esters, shea and cocoa butters and, antioxidant-rich aloe, apple, lemon, and grape-juice complex. She hopes that as time progresses and more people subscribe to her organic skincare line, Goop by Juice Beauty can expand its skincare range as well.
Paltrow adds that she’s also hoping that her organic skincare range extends to hair products in the future.
“It would be a dream to develop a line of organic hair products that worked like a professional line.”
[Photo by Craig Barritt/Getty Images for Fast Company]