When Apple unveiled the new iPhone yesterday, the big news had nothing to do with the size of the screen, the battery life, or any other boring technical specifications. The color of the new device is what the people were interested in, and that color was pink.
Apparently, a pink iPhone is something that people have some small amount of interest in. At least, that would appear to be the case, judging by the response on social media.
PINK IPHONE PINK IPHONE PINK IPHONE NOTHING ELSE MATTERS SOUND THE ALARMS #AppleEvent
— Omar L. Gallaga (@omarg) September 9, 2015
Of course, the memes were also out in force today.
Easter Pink iPhone 6S Plus pic.twitter.com/WP72S08Rk4
— Giants 0-0 (@_Sxrxnxdx) September 9, 2015
The problem is that, according to Apple, the new iPhone isn’t pink. As reported by the Verge, the iPhone 6 line, which includes the iPhone 6s Plus, iPhone 6s, and vanilla iPhone 6, is available in four colors: silver, space gray, rose, and not pink.
Wait, it’s rose gold. The fourth color is rose gold. Apple wants you to know, and it’s very important, that the new iPhone isn’t pink, it’s rose gold, because of reasons.
Of course, that seems to be a pretty fine distinction. Rose gold isn’t just something Apple’s marketing department made up. It’s an actual, really real alloy that exists in the world, and it’s made out of gold and copper.
The color of this alloy? Well, it’s sort of pink. In fact, rose gold can also be referred to as pink or red gold depending on the exact mix of the alloy.
Anyway, don’t try telling Twitter that the new iPhone isn’t pink. They aren’t having any of it.
I liked the rose gold iphone at first, but now it just looks pink to me
— Mack Beach♛ (@kenzie_beach) September 11, 2015
so the new iphone comes in rose gold which is basically baby pink soooo basically i need — iwasintheshower (@iwasintheshower) September 11, 2015
While most Apple fans were busy melting down over how awesome it is that the new iPhone is pink, others seemed more concerned about how the color option relates to traditional gender roles.
A pink iPhone? This is ridiculous. I miss the days when phones were manly colors and women couldn’t vote.
— tony (@crylenol) September 9, 2015
I wonder what guy is going to flex the pink iphone 6s — robert (@OmggItsRobert) September 8, 2015
i want the pink iPhone so bad but i don’t want people knowing i bottom
— ELIAS (@wtfelias) September 10, 2015
For others, the draw of a pink iPhone is just too much to resist.
Thinking about buying the pink iPhone 6s 💖 Screw gender roles! — KJ Pierce | YouTuber (@KJxPierce) September 10, 2015
dis gon be me when I get the iPhone 6s in pink pic.twitter.com/zNYwrBS8si
— g (@trillpal) September 9, 2015
Of course, not everyone is on the Apple hype train. Some people are content to stick with an old iPhone 5c, which is the only other iPhone that was ever available in a shade of pink, according to Gizmodo. Others are ready to just ditch Apple altogether.
Not interested in the iPhone 6s or whatever it’s called. I’ll stick to my little pink phone I found in a skip. Keith pic.twitter.com/aDeF8rFFOD — Keith Mallender (@KeithMallender) September 9, 2015
Would you buy a pink Apple iPhone, or do you think everyone is blowing the whole thing out of proportion?
[Photo by Stephen Lam / Getty Images News]