An interesting Kindle stat
Personally I couldn’t give a rat’s ass about the Kindle as it is just another of the many US centric products on the market but I ran across a rather interesting stat concerning this e-book reader from Amazon. It would appear that approximately 70% of the people that have forked out the outrageous amount of money Amazon wants for the Kindle are 40 and over.
Granted it is an unscientific poll as the results were derived from someone pulling the numbers out of a comment thread of a previous post by Dave Carnoy at the Crave blog
Back in March, I did a post titled, “What’s the average age of Kindle owners?” I cited a thread in Amazon.com’s forums discussing Kindle owners’ ages.
Well, I have a little follow-up on the whole issue. Apparently, someone went ahead and tabulated 700 of the responses in that Amazon thread (that represents about 75 percent of all the posts) and broke out the numbers. Here they are:
- 0 – 19: 5%
- 20 – 29: 10%
- 30 – 39: 15%
- 40 – 49: 19.5%
- 50 – 59: 23%
- 60 – 69: 19.5%
- 70 – 79: 6%
- 80+: 2%
We can’t call this the most scientific poll ever taken, but it’s probably a good indicator of the Kindle’s age demographic. If you add it all up, over half the owners are over 50 and 70 percent are over 40.
His post did raise one point that I hadn’t honestly thought when it came to the popularity of the Kindle among older users. The fact that one can increase the font size and that for someone with arthritis the Kindle is a lot easier to hold for long periods of time than large books. That’s something I’ll have to keep in mind for my wife, who suffers badly from rheumatoid arthritis, if Amazon ever decides to let the rest of the world buy the damn thing.
